SAP: Leader in Gartner Magic Quadrant for Multichannel Marketing Hubs (MMH)
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SAP has been recognized as a Multichannel Marketing Hub (MMH) Leader by Gartner. Download this report and learn how 21 providers were evaluated across core marketing functions.
- "Basic multichannel marketing includes functionality for segmentation, campaign and message creation, campaign workflow, and campaign and message execution."
- "Advanced analytics functionality enables customer-level data and analysis as well as modeling such as predictive analytics, journey analytics and customer profile management."
- "Advanced execution functionality includes personalization, content management, event triggering and real-time offer management in both inbound and outbound environments."
You’ll also learn how Gartner evaluated these vendors, based on their ability to execute and their completeness of vision in today’s marketplace. The marketecture landscape is complex and evolving. Arm yourself with the knowledge you need to make the right decision now, so you have the tools you need to thrive in the future.
Gartner Magic Quadrant for Multichannel Marketing Hubs, Adam Sarner, Ben Bloom, Joseph Enever, Colin Reid, Noah Elkin, 18 April 2019. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.”