The Economist Intelligence Unit: The Influential Shopper
As regional economies head into the 2020 holidays and an uncertain 2021, what consumer spending trends must retailers understand to prepare for this new market landscape, and how might e-commerce redefine the future of retail?
Read this executive summary from The Economist Intelligence Unit for deep insights into:
- The effect of the pandemic on retail spending and shifts in consumers' online shopping behaviors
- How online buying behavior varies by generation, from Baby Boomers to Gen Z
- How online demand for essential products has surged, and what new online buying behaviors are likely to remain in the future