Experience more with intelligent CX
Fuel connected, adaptive, insightful experiences.
Unlock the secrets to future-proof CX
Explore how technology leaders are uniquely poised to create industry-tailored, connected, insightful and adaptive customer experiences.
Knowledge is power for CX leaders
In the latest report from SAP, get the latest can’t-miss CRM insights and customer experience trends shaping the future of customer experience so you can stay ahead of the competition.
Service takes center stage as a crucial CX pillar
Customer service is the unsung hero of customer experience, and smart technology leaders are investing in every opportunity to maximize the value of service interactions to create connected, best-in-class CX and CRM.
The future of B2B commerce is happening right now
Adaptable, composable commerce is the path to success in an unpredictable world, and we asked top industry experts how technology leaders can prepare for a future that evolves minute by minute.
Connected CX and CRM technologies
SAP is redefining what it means to put customers at the heart of your customer experience by connecting people, processes, and systems.
One Voice, Many Teams: Be the Customer's Champion
Looking to unify your marketing, sales, commerce, and customer service teams? SAP CX solutions empower you to manage customer relationships throughout the entire lifecycle, enhancing every interaction and helping your brand stand out.
Chart Your Own Unique CX Journey
Consumers appreciate smooth, personalized experiences that make them feel recognized. During this event, SAP customers and leaders discuss how to meet and transform these experiences with SAP CX and SAP Business AI.
A practical guide to CX and AI use cases for real results
Learn how to confidently integrate AI into your CX strategy. Benefit from streamlining your operations, adapting your business in real-time and creating exceptional customer interactions.
Top brands are reinventing CX with SAP
See how customers are succeeding with SAP Customer Experience solutions
Simple Integration with SAP ERP
The future of CX must be more tech-driven. This is why Nokia, a world leader in telecom technology, chose SAP CX to streamline their order management processes and finance core processes.
52 systems consolidated to create unique experiences.
FC Bayern is shaping the clubs’ success and business transformation to inspire and engage fans worldwide. Its passion for delivering the ultimate digital fan experience extends far beyond the pitch.
Measurable customer insights. Increased market share.
Versuni, a global leader in domestic appliances, achieved a 360-degree view of each B2B customer by implementing multiple solutions from the SAP CX Portfolio. Learn more about how the company is building a digital-first future for their business.
ALDO Delivers a Unified Shopping Experience
SAP CX solutions help ALDO easily connect digital transactions, manage inventory, and engage with customers. Check out the customer story to learn how the company’s cloud-based model provided greater scalability, enhanced security, and more.
SAP Customer Experience & CRM Solutions
With deep industry knowledge, data-driven focus, and a composable approach, SAP CRM solutions are powered by 50 years of expertise.
Customer experience (CX) and CRM technologies from SAP
Intelligent customer experiences from SAP help you connect customer data, improve loyalty and grow your business. Learn more about our latest innovations and prepare for tomorrow, today.
Make the most of every customer interaction
It’s easy to exceed customer expectations with SAP solutions for commerce, sales, service, marketing, and customer data management. SAP’s expertise spans across all industries and combined with an unmatched breadth of business process solutions, we help create value across your entire organization.