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Download CDP solution analysis from 451 Research, part of S&P Global Market Intelligence

In 2019, personalized offers resulted in consumers making $87.5 billion worth purchases they otherwise wouldn’t have made.

What does this mean for your business? Through a data-driven foundation of customer insights, you can deliver hyper-personalized experiences that lead to revenue growth. As you’ll learn in this report from Sheryl Kingstone, head of customer experience and commerce 451 Research, part of S&P Global Market Intelligence, customer data platforms (CDPs) are an emerging solution that can activate those exceptional experiences.

Download your complimentary report now to:

  • Explore why hyper-personalization is becoming a leading market differentiator
  • See how new CDP solutions represent a major leap forward in martech strategy
  • Learn how your whole business – not just the marketing department – can benefit from key capabilities of next-generation CDPs
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