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The Customer Data Imperative report, produced by Econsultancy in partnership with SAP Customer Experience, is based on a survey of more than 500 client-side marketers and digital professionals, and interviews with senior executives working at high-profile brands across a range of business sectors.

The report looks at the growing importance of harnessing customer data to underpin customer experience and ensure commercial success.

Get your complimentary copy of this report and get on the road to drive the engagement you know your customers are looking for.

The Customer Data Imperative: eConsultancy Report

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