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The B2B Experience Economy is Here 

Thriving in the Era of Industrial Consumerism

In today’s digital economy, manufacturing companies are racing to transform their business models: Focusing on product and operational leadership is no longer enough as B2B customers increasingly require the same kind of ease, speed, and service they get as consumers. See how SAP can help manufacturers thrive in this new age of industrial consumerism.

Ready to excel in the Experience Economy? Download these resources now!" 

Whitepaper: Driving Growth in the Experience Economy

Find out how global manufacturers plan to grow their business through strategic e-commerce initiatives that allow them to better serve customers and beat the competition.

Knowledge Capsule: Boost Profits Through Customer Centricity

Learn how B2B industries like manufacturing can drive profitability by shifting to solutions and services that deliver superior customer experience.   

Video: GEA's 360-Degree Customer View

Hear Tobias Kahmann and Marcus Renger of GEA Group share how SAP Customer Experience helps the company build bridges between marketing, sales, and service for better collaboration.

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