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Revolutionize how you drive contextual marketing with customer identity

Contextual marketing technologies help companies achieve more engaging and relevant customer experiences by capturing data on the full context of the customer journey; not just who the customers are, but also key information about when they shop, where they’re most likely to make a purchase, what platform they use and more. Yet, these technologies also present significant team alignment, technology, privacy and permissions challenges to B2C companies.

In this webinar, Joe Stanhope and Rashmi Vittal will demonstrate how a customer identity strategy can address these challenges and drive effective contextual marketing efforts.

Through this discussion, they will highlight the main business challenges of achieving effective contextual marketing, detail the core tenets of customer identity strategy that can drive contextual campaigns, and present use cases where companies realized top-line success through customer identity management solutions.

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