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SAP Customer Data Platform
Uncover hidden opportunities and hyper-personalize every engagement with this dynamic customer data foundation.

SAP CIAM for B2C
Turn unknown online visitors into known loyal customers by offering seamless, personalized B2C engagements.

SAP CIAM for B2B
Optimize B2B value networks by accelerating time to market, simplifying identity lifecycle management, and protecting against risks.

SAP Enterprise Consent and Preference Management
Build trust with customers and partners by delivering more transparency and putting customers in control of their own data.

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