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Asia Pacific consumers have the highest tendency to abandon virtual shopping carts. How can you engage with them and keep them coming back?

With more than 52% of Asia Pacific consumers discarding their online shopping carts, a rate that is higher than both the Americas (46%) and Europe (43%), what would have caused Asia Pacific consumers to act this way?

And if you think that digital commerce is all about buying something on a website, think again. Today’s customers are expecting consistent, personalised digital commerce experiences across all touchpoints, whether it’s web, mobile, or social.

With e-commerce/ digital influences up to 56% of in-store purchases, digital commerce is here to stay; stores can no longer survive without being present on their customers’ preferred channels.

In this webinar, Jennifer Arnold, Kosta Triantafillou together with our guest speakers from Tata CLiQ, Sidharth Srinivasan and Sid Mitra share the findings of consumers’ online shopping preferences and motivations to complete a purchase from SAP Customer Experience Consumer Propensity Study, a commissioned research asking 8,000 Asian online shoppers across the across Australia, Singapore, Thailand, India, Japan, South Korea, Hong Kong, and China.

Through these discussions, they will also highlight the common pitfalls and best practices in implementing a digital commerce solution as well as innovative approaches to continually deliver better online shopping experiences.

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