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SAP Master Data Governance

Improve the quality of your business-critical information with a central hub for master data management and governance.

What is SAP Master Data Governance?

A unified, trusted view of your business enables you to work more efficiently and make better decisions. The SAP Master Data Governance application helps you pull together master data and manage it centrally using a master data management layer based on SAP Business Technology Platform.

SAP Master Data Governance on SAP S/4HANA

Establish a cohesive and harmonized master data management strategy across your domains to simplify enterprise data management, increase data accuracy, and reduce total cost of ownership.

SAP Master Data Governance, cloud edition

Kick-start your corporate master data management initiative in the cloud with a minimal barrier for entry and an option to build additional master data governance scenarios at your pace.

  • On-premise, private, and public cloud deployment
  • Support for all master data domains and implementation styles
  • Prebuilt data models, business rules, workflows, and user interfaces 
  • Enablement of SAP and third-party systems on a hybrid landscape

Key Capabilities

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Create a single source of truth by uniting SAP and third-party data sources and mass processing additional bulk updates on large volumes of data.

Central governance

Allow various teams to own unique master data attributes and enforce validated values for specific data points through collaborative workflow routing and notification.

Data quality and process analytics

Define, validate, and monitor established business rules to confirm master data readiness and analyze master data management performance.

See how customers are succeeding with SAP Master Data Governance

Enabling data-driven decision-making

Learn how Shanying eliminated duplicate master data to improve transparency and reduce the transaction cost between different business units.

Boosting productivity with centralized data

Find out how Adani Group increased productivity and enhanced its user experience with a single source of high-quality insights.

Improving data understanding to the business

Hear Cardinal Health’s testimonial on they have created a better situation to understand business data without involving IT skills.

SAP Master Data Governance earned their Top Rated awards as a direct result of user feedback on TrustRadius. SAP Master Data Governance's reviewers love the product's bulk data loading features, workflow automation tools, and auditing capabilities.
Megan Headley, Vice President of Research at TrustRadius

SAP Master Data Governance is a powerful solution that enables the implementation of advanced master data automation.

Jeffrey Dewolf

Director of Global Master Data, Tetra Pak

Prebuilt data models, business rules, and other factors have surely increased the ability to provide business value faster.

Dishank Vishnol

Senior Consultant, Areteans

Our procurement, finance, and sales data has gone through a huge facelift with SAP Master Data Governance.

IT Consultant

Information Technology Services Company

We use the product for all data management tasks within the university.


Education Management Company

Provides secure way of controlling and managing data flow in the organization and managing information flow efficiently

Industry Analyst

Financial Services Company

Platform to create a master data record which is consistent through the enterprise using the workflow which we can modify as per business needs.


Retail Company

SAP Master Data Governance is a leader in Master Data Management on G2

SAP is awarded the TrustRadius Top Rated badge given by its customers in 2022

What are analysts saying?

Exploring the real ROI of master data management

See how organizations can use MDM to collect, process, govern, share, and analyze data – all in a cost-efficient, effective, and reliable manner.

SAP is a Leader in master data management, according to Forrester

Find out why SAP was positioned as a Leader in “The Forrester Wave™: Master Data Management, Q4 2021” report.

Taking a federated approach to master data management

Explore why global organizations may not have the visibility to know at what level master data is managed and how a federated approach can help solve it.

Frequently Asked Questions for SAP Master Data Governance

Master data management is the discipline of creating one trusted master reference (a single version of the truth) for all important business data, such as product data, customer data, asset data, finance data, and more. MDM helps ensure businesses don’t use multiple, potentially inconsistent versions of data in different parts of business, including processes, operations, and analytics and reporting. The three key pillars to effective MDM include: data consolidation, data governance, and data quality management.

The purpose of master data integration is to distribute master data to enable a harmonized view of master data across all applications.  Master data integration allows for end-to-end process integration across the enterprise.  Master data integration does not change the quality of master data, but always distributes master data in its current state.  Instead, integration provides a distribution layer that gives your line-of-business applications a consistent view of data. Ultimately, a master data integration should increase the effectiveness and reduce the cost and effort of data sharing.

Take a look at our product comparison.

After your move to S/4HANA, many business processes will be familiar to you from your existing ERP system; but you will also be implementing new, more automated processes to match the demands of the digital marketplace. You may find yourself implementing processes for automatic replacement of parts inventory, IoT processes, really – the skies the limit. These processes will rely more heavily on clean and correct master data, and if your master data is not up to the task, you will lose much of the value of SAP S/4HANA.  To avoid this, we recommended that you curate your master data early and well before the actual implementation begins. The SAP Master Data Governance application offers in-built integration to SAP’s data model and underlying technologies (for example, SAP Business Workflow), and helps you consolidate and actively govern master data for SAP and non-SAP applications.

Questions? Get in touch!

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