Experience Management is here

There’s often an astounding disparity between how you think customers feel about your products and services and how they actually do feel.

Operational data (O) – like costs, revenues, and sales – show what is happening in your business. But you also need experience data (X) to understand the feelings of the people involved and why things are happening.

SAP Experience Management solutions combine X-data and O-data. By collecting experience data at every meaningful touchpoint, you can analyze and understand experience gaps – and determine what to do about them.
 
Your company can then automate actions across business functions to drive improvement in customer, employee, product, and brand experiences.

Take this free 20-question assessment to evaluate your customer experience (CX) maturity level and performance. You’ll receive a customized report on your program's strengths and weaknesses, along with guidance based on proven success.

The trend is clear: We live in an experience economy. The winners and losers of the future will be determined by the experiences they provide. Technology is making it easier than ever for organizations to manage the experiences with their customers, employees, products, and brand.

See how we helped improve the experiences of downtown Manhattanites for a day, from turning a parking lot into a flower garden to setting up a sidewalk commuter lounge. With SAP Experience Management, you can understand what people really want – and give it to them.