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Freudenberg: Opening up a world of new applications in the cloud with expert enablement

Explore Freudenberg’s journey with SAP

Freudenberg wanted to extend SAP S/4HANA using applications built on SAP Business Technology Platform. With help from SAP Enterprise Support services and SAP Enterprise Support Advisory Council, the company was able to realize its goals and take the next step in becoming an intelligent enterprise.

Thanks to expert guidance from SAP Enterprise Support, we have increased our knowledge of SAP Business Technology Platform and how to extend and integrate the platform with SAP S/4HANA, which will help us realize our IT strategy.

Simon Jarke
Digital Technology Architect
Freudenberg SE

The Challenge

Integrating ERP with the cloud to discover new capabilities

Offering creative technical solutions with excellent quality, Freudenberg develops products for thousands of demanding applications – from cars and power plant turbines to men’s jackets and cleaning robots.


Freudenberg already used SAP S/4HANA at its corporate level, but it wanted to learn how to extend the suite and develop new applications in the cloud. This would enable an agile methodology and new functionalities while keeping the core ERP system clean and decoupling it from any new custom code. Tapping into these extension possibilities would also support a robust IT landscape and help Freudenberg on its journey to becoming an intelligent enterprise.

The Solution

Working with the experts to build new applications in the cloud

Freudenberg turned to the experts for SAP Enterprise Support services and the co-innovation program SAP Enterprise Support Advisory Council.


The enablement and training it received helped Freudenberg understand how it could extend SAP S/4HANA using SAP Business Technology Platform (SAP BTP) while applying best practices. The company was able to increase its proficiency in application lifecycle management and the use of SAP BTP services. It also learned how to install and configure a cloud connector to securely link SAP S/4HANA and SAP BTP.

The Result

Creating a platform for building the technologies of the future

Aided by expert support, Freudenberg can now deploy in-application extensibility using the built-in capabilities of SAP S/4HANA. This means the company can self-configure and implement custom fields, custom logic, and custom business objects without hiring external partners, saving time and money.


Further, a new understanding of side-by-side extension enabled by the extension services on SAP BTP opens up the potential for new technologies that will help Freudenberg optimize its business and innovate quickly.

SAP helps Freudenberg run better

Key business outcomes and benefits

  • Better understanding of the extensibility possibilities of SAP S/4HANA using SAP Business Technology Platform
  • Increased proficiency in application lifecycle management
  • Reduced need to work with external partners, saving time and money

Featured solutions and services

  • SAP S/4HANA provides a future-ready ERP system with built-in intelligent technologies, including AI, machine learning, and advanced analytics.
  • SAP Business Technology Platform connects processes, data, and experiences to achieve continued business innovation through a unified, business-centric platform.
  • SAP Enterprise Support provides proactive, mission-critical support, empowerment, best practices, continuous improvements, and value, plus application lifecycle management.

About Freudenberg

Freudenberg provides leading technological products, services, and solutions used in thousands of applications and about 40 market segments.

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