Enhancing the e-commerce experience from order to delivery or pickup
With the combination of SAP Commerce Cloud and SAP Customer Data Cloud, Carrefour created a streamlined e-commerce platform that operates in a more stable IT environment.
The platform enables customers to purchase items and choose between having their groceries delivered or available for in-store pickup. It supports a more efficient shopping experience with better product filtering through integrated product information management and assortments tailored by store.
Through this initiative, Carrefour is on its way to becoming a trailblazer among grocery retailers. Along with processing more online transactions and increasing Web site traffic, Carrefour is turning more shoppers into long-time loyal customers.