Join us at SAP Sapphire to discover how SAP helps businesses go beyond the AI hype and bring out real results.

Bring it at SAP Sapphire 2026

Join SAP leaders, industry experts, and peers at our flagship event series for the reveal of SAP’s bold new AI vision and a reimagined Joule experience.
SAP Sapphire attendees with SAP gradient anvils fanning out
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Hear the latest and connect with the best

  • Learn about Joule’s specialized AI agents and role-based assistants.

  • Experience live demos and see how real customers get results with Joule.

  • Connect with experts, partners, and peers to talk AI strategy and gain insights.

Register early and save on SAP Sapphire

Register by March 13 to secure early-bird rates—save $400 on individual tickets and $1,999 on group packages in Orlando, or €400 and €1,999 in Madrid.

SAP Sapphire & ASUG Annual Conference Orlando

May 11–13, 2026

Connect with business leaders on how they use SAP’s enterprise applications and AI to tackle their most pressing challenges.

SAP Sapphire Virtual

May 12–13, 2026

Experience the latest in technology and innovation at our virtual event, featuring exclusive content and highlights from the Orlando show floor.

SAP Sapphire Madrid

May 19–21, 2026

Network with SAP executives, experts, partners, and customers and gain insight shaped by Europe’s role in the future of enterprise technology.

Premier sponsors

We have one of the world’s most powerful partner ecosystems—designed to help you push further, scale faster, and succeed at the next level.

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