Deck the carts: AI-driven strategies to engage holiday shoppers
As customers turn to agentic AI to make peak season shopping faster and more convenient, brands need to do the same. The real secret to decking out your cart is connecting operational and customer data to produce actionable insights. This guide gives you the frameworks, calendars, and AI-driven strategies for engaging customers in the moments that matter most during your next big shopping event! Скачать документ
As customers turn to agentic AI to make peak season shopping faster and more convenient, brands need to do the same. The real secret to decking out your cart is connecting operational and customer data to produce actionable insights. This guide gives you the frameworks, calendars, and AI-driven strategies for engaging customers in the moments that matter most during your next big shopping event! AI-driven strategies
to engage holiday
shoppers
Deck the Carts
to engage holiday
shoppers
Deck the Carts
3 | 26
1. Wait for AI to crash the holiday party.
Be prepared to watch as millions of customers use AI agents
to rapidly shop, compare, and purchase—SAP research found
that 21% of consumers already use AI systems to help make
decisions and purchases (and among Gen Z, it’s 43%).
Agent-driven shopping will expose organizational weak-
nesses, such as fragmented systems, delayed data, and siloed
governance.
2. Invite AI to your party.
Make it a core part of your strategy for creating truly persona-
lized omnichannel workflows. Pull from your ERP data so
you can respond in real-time to buyer intent signals at scale.
Show customers you understand their needs and respect
their preferences.
As autonomous enterprise capabilities redefine how
businesses run, customer patience is disappearing. Only
those brands with connected data, business context, and
execution can keep up with the pace of agentic commerce.
Introduction: The new holiday reality
You have two choices for peak-season shopping events:
Get ready to deck the carts!
21%
of consumers already use
AI systems to help make
decisions and purchases
1. Wait for AI to crash the holiday party.
Be prepared to watch as millions of customers use AI agents
to rapidly shop, compare, and purchase—SAP research found
that 21% of consumers already use AI systems to help make
decisions and purchases (and among Gen Z, it’s 43%).
Agent-driven shopping will expose organizational weak-
nesses, such as fragmented systems, delayed data, and siloed
governance.
2. Invite AI to your party.
Make it a core part of your strategy for creating truly persona-
lized omnichannel workflows. Pull from your ERP data so
you can respond in real-time to buyer intent signals at scale.
Show customers you understand their needs and respect
their preferences.
As autonomous enterprise capabilities redefine how
businesses run, customer patience is disappearing. Only
those brands with connected data, business context, and
execution can keep up with the pace of agentic commerce.
Introduction: The new holiday reality
You have two choices for peak-season shopping events:
Get ready to deck the carts!
21%
of consumers already use
AI systems to help make
decisions and purchases
4 | 26
Secure your holiday experience essentials
Wait just a second! Before you deck any carts or run any campaigns, make sure you’ve
laid the foundation to make the marketing magic.
Context-aware, connected data
Fragmented systems make it impossible to unlock
real-time insights, personalization, governance,
and, most importantly, the ability to power AI
agents. Get all your data integrated, including both
customer and operational data, so you have
visibility into inventory, customer purchase history,
permissions, and beyond.
AI that’s built-in, not bolted-on
Ground your fast-moving AI agents in unified data
so they can autonomously turn insight into exe-
cution. AI shouldn’t simply be an overlay across
your solutions but instead be infused into ERP
foundations. Context is shared, and your holiday
campaigns stay aligned to real-time business
conditions (like order management and fulfillment),
leaving you with newfound confidence.
Results-driven loyalty management
Measure customer lifetime value (CLV) ahead of
the big event to inform your segmentation and
messaging strategies. Surface the financial impact
of your loyalty program at a moment’s notice and
grant visibility into campaign performance during
the high peak event itself so you can optimize in
real time. Your boss stays informed, and you stay
cool under pressure.
Scalable omnichannel personalization
Customers expect brands to treat them like VIPs
and recognize their preferences, behaviors,
and history. To truly personalize customer engage-
ment, marketers must lean into agentic AI to
address any fragmented interactions in the
customer journey, turning them into cohesive,
relevant experiences across channels and at
scale.
Secure your holiday experience essentials
Wait just a second! Before you deck any carts or run any campaigns, make sure you’ve
laid the foundation to make the marketing magic.
Context-aware, connected data
Fragmented systems make it impossible to unlock
real-time insights, personalization, governance,
and, most importantly, the ability to power AI
agents. Get all your data integrated, including both
customer and operational data, so you have
visibility into inventory, customer purchase history,
permissions, and beyond.
AI that’s built-in, not bolted-on
Ground your fast-moving AI agents in unified data
so they can autonomously turn insight into exe-
cution. AI shouldn’t simply be an overlay across
your solutions but instead be infused into ERP
foundations. Context is shared, and your holiday
campaigns stay aligned to real-time business
conditions (like order management and fulfillment),
leaving you with newfound confidence.
Results-driven loyalty management
Measure customer lifetime value (CLV) ahead of
the big event to inform your segmentation and
messaging strategies. Surface the financial impact
of your loyalty program at a moment’s notice and
grant visibility into campaign performance during
the high peak event itself so you can optimize in
real time. Your boss stays informed, and you stay
cool under pressure.
Scalable omnichannel personalization
Customers expect brands to treat them like VIPs
and recognize their preferences, behaviors,
and history. To truly personalize customer engage-
ment, marketers must lean into agentic AI to
address any fragmented interactions in the
customer journey, turning them into cohesive,
relevant experiences across channels and at
scale.