Skip to Content
Contact Us

Demand-Side Management Solutions

Improve customer and partner sentiment with well-run demand-side programs

Influence how customers use energy by integrating customer programs and demand-side management with other corporate functions.  Facilitate efficient planning and operation of a complex program portfolio with a full view of customer and program information and analytics. As a result, utilities can accurately coordinate internal and external parties, monitor program performance, meet planned goals, and help ensure legal and corporate compliance.

Learn more about our demand-side management solutions

Solution Capabilities

Explore the capabilities of our demand-side management solutions:

Audience Targeting and Segmentation

Optimize audience targeting and segmentation with real-time insights

Increase your contact, response, and conversion rates by building accurate audience targeting and segmentation groups for omnichannel campaigns. SAP solutions can help you:

  • Discover hidden trends quickly, and identify micro-segments through visualization tools, real-time scores, and predictive models
  • Build complex segmentation trees at high speeds by using a waterfall user interface with a rich set of targeting operations
Campaign Management (CRM)

Engage customers with coordinated, consistent interactions through campaign management

Orchestrate consistent customer experiences across multiple touch points with campaign management software from SAP. With SAP solutions, you can:

  • Automate multiwave campaigns across channels
  • Evaluate, plan, and measure marketing activities accurately using marketing analytics
  • Target and segment audiences, make the best offers in real time, and keep up-to-date on campaign performance
  • Increase customer sentiment, market demand, and sales revenue
Sales Planning and Monitoring (Cloud)

Improve forecasts and hit targets through sales planning and monitoring

Make accurate sales forecasts, set goals, and track progress with SAP software for sales planning and monitoring. With our cloud solution you can:

  • Manage sales targets across many dimensions
  • Create winning strategies by aggregating account and opportunity information
  • Analyze rolling forecasts to continually adjust sales plans
  • Monitor performance efficiently and make updates – anytime, anywhere – from your mobile device
Demand Side Management Programs Management

Reach program goals quickly and efficiently to satisfy stakeholders

Manage all aspects of customer programs, such as demand-side energy-efficiency or demand-response programs, with SAP solutions for energy companies. Our software can help you track and monitor customer program applications and enrollments, projects and contracts, rebate payments, and incentives. So you can reduce rework; help users identify incentives; minimize budget overruns; meet reporting requirements; and streamline coordination between departments, customers, and external parties.

Event Management

Enable comprehensive event management for demand response programs

Plan and manage demand response events as part of demand-side management (DSM) programs with SAP solutions for utilities companies. Our software can help you forecast available demand response capacity, identify target customers, notify enrolled participants, and analyze consumption behavior. With full visibility into event performance and customer participation, and accurate billing and financial handling of charges or credits, you can reduce event and IT costs and optimize processes.

Document Presentment

Turn ordinary customer documents into powerful communication tools

Streamline customer communications by automating the creation and presentation of impactful documents, such as personalized campaigns, forms, and invoices – with help from SAP software. Use intuitive tools to create targeted messages and deliver consistent information across channels, while accelerating processes through software integration. Boost the effectiveness of your offers by embedding relevant cross-sell and up-sell messages.

Social Listening and Sentiment Analysis

Gain clear insight into customer sentiment and interests to deliver a best-in-class, one-to-one customer experience

Understand the voice of the customer and turn volumes of social media and enterprise data into meaningful insights with marketing software from SAP. Improve brand loyalty by analyzing customer sentiment and social media signals over time. Build customer profiles using both structured and unstructured data across all interaction channels – including public, private, and paid. Engage your customer in the right context by understanding each journey, sentiment, interest, and activity.

Mobile Sales (Cloud)

Improve sales and customer engagement with an optimal mobile experience

Improve productivity of your sales team by providing anytime/anywhere access to critical sales and customer data. Give flexibility to your sales team across myriad mobile devices and benefits of online and offline support with our cloud solutions:

  • Create, update, and access sales information, including account, contact, lead, opportunity, activity, quote, and order-management data
  • Conduct more effective customer meetings, and shorten sales cycles
  • Build stronger customer relationships
Mobile Service Order Execution

Empower field service engineers with real-time access to customer information

Provide your field service technicians the essential functions for resolving issues on the first visit and meeting service-level agreements – with SAP software the enhances mobile service order execution. Confirm and complete service orders in real time. Grant your field engineers mobile access to all relevant information, spare parts, and tools needed for on-site service execution – helping them improve overall service productivity and data accuracy while reducing billing cycle time.

Account and Contact Management (On Premise)

Provide world-class management of key contacts

Manage and maintain accounts and contacts with account and contact management solutions from SAP. Collect and organize all the relevant details to better support customers, connect agents quickly with the contact details they need to deliver results, and increase productivity. Track customers' complete support history to anticipate future needs and provide better, more personalized service.


Quickly adopt and maintain SAP solutions

Get the support you need to efficiently implement and operate your SAP solutions – and take advantage of new technologies. We offer a range of support services, from foundation level to strategic engagement and co-innovation.

View product documentation

Get a wealth of information – about everything from installation and upgrades to security, integration, and product availability.


Reimagine the way you do business with SAP Digital Business Services

Businesses everywhere are transforming into digital enterprises – but it’s not always that easy. SAP Digital Business Services can help guide your transformation journey every step of the way, from strategy to technology implementation and beyond.

Our experts take a holistic approach, helping you identify and implement new processes and capabilities while ensuring your operations continue to run smoothly. We’ll work to make sure your SAP software delivers ongoing, unsurpassed value as you address the evolving demands of the digital economy. 

Back to top