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Gain Real-Time Customer Insights

Dynamically capture and enrich customer profiles across all sources, gaining insights into customer’s real-time intents

Leverage a single consolidated view of customer profiles with advanced analytics and visualization techniques to gain a deeper understanding of your customers and their true intent at the moment of engagement.

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Solution Capabilities

Included Capabilities

Marketing Profile

Gain an unprecedented insight with a centralized, real-time, and contextual profile

  • Centralize the collection of customer and prospect data to track both implicit and explicit behavior
  • Gain a 360-degree customer view with real-time profiles that track context, interests, and predictive scores
  • Analyze sentiment and customer behavior with discovery tools to uncover hidden trends and accurately define the best marketing audiences
Real-Time Predictions and Scoring

Optimize customer experiences with real-time predictions and scoring

  • Use real-time marketing and predictive scoring to create target audiences or trigger personalized recommendations and initiatives across channels
  • Manage predictive customer intelligence models and run score calculations on the fly
  • Identify the right predictive scoring approach and the best model for marketing processes
Audience Targeting and Segmentation

Find the best audience for your marketing message with advanced targeting and segmentation

  • Discover hidden trends and identify microsegments quickly with visualization tools and real-time scoring and predictive modeling
  • Build complex segmentation trees rapidly using a waterfall interface with a rich set of targeting tools
  • Improve marketing ROI by defining accurate target groups that maximize response and conversion rate while reducing costs
Insights and Performance Management

Optimize marketing with real-time customer insights and performance measurement and management

  • Use in-depth customer data and analysis to identify opportunities and optimize marketing performance
  • Easily track marketing effectiveness and alignment with sales using prebuilt reports and a lead management dashboard
  • Gain transparency into marketing performance and ROI using real-time campaign success tracking and an executive dashboard
Social Listening and Sentiment Analysis

Gain clear insight into customer sentiment and interests to deliver personalized in-the-moment experiences

  • Extract insights from sentiment analysis based on structured and unstructured data sources by using platform capabilities such as natural language processing
  • Assess sentiment and social media analytics to improve campaigns and brand loyalty
  • Engage customers in the right context by understanding each journey, sentiment, interest, and interaction

Solution Delivery Options

  • SAP offers delivery options for gaining deeper customer insights. Foundational products include SAP Hybris Marketing Cloud. Find out more about these products here.
  • Additional product options may be deployed as part of this solution. Find out more about these products within each Solution Capability.

A crystal ball for marketers

SAP BusinessObjects Predictive analytics for marketing gives you the agility, insight, and ease of use you need to provide an exceptional customer experience. Use this business software to gain deeper insight into customers and identify new opportunities to strategically grow your revenues.

Build the right marketing technology

Getting your marketing technology foundations right is a fundamental step in building the best infrastructure for your business. Learn the key questions to answer and the steps and processes to develop a marketing technology strategy that will meet the needs of your business now and into the future.


Take the fast train

Our integrated, quick-to-deploy solutions can get you up and running in a matter of weeks with the functionality you need to rapidly attract prospects, consistently retain customers, and close more deals.

Reimagine the way you do business with SAP Digital Business Services

Businesses everywhere are transforming into digital enterprises – but it’s not always that easy. SAP Digital Business Services can help guide your transformation journey every step of the way, from strategy to technology implementation and beyond.

Our experts take a holistic approach, helping you identify and implement new processes and capabilities while ensuring your operations continue to run smoothly. We’ll work to make sure your SAP software delivers ongoing, unsurpassed value as you address the evolving demands of the digital economy. 


Quickly adopt and maintain SAP solutions

Get the support you need to efficiently implement and operate your SAP solutions – and take advantage of new technologies. We offer a range of support services, from foundation level to strategic engagement and co-innovation.

View product documentation

Get a wealth of information – about everything from installation and upgrades to security, integration, and product availability.

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