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Venue and Event Analytics Solutions

Make your venue and events more successful with analytical insights into audience and fan engagement

Gain deep insights into fan engagement and behavior to enhance precision marketing and sponsor investment opportunities. Our venue and event analytics software can help you:

  • Achieve 360-degree business views across ticketing, concessions, retail, surveying, and social media
  • Identify your most loyal fans – and fans most likely to churn
  • Optimize your product offerings and staffing
  • Support sponsor investment and venue, arena, and stadium management processes

The NEC Group gets people to the show on time

Find out how the group that owns the largest exhibition center in the UK relies on our business intelligence software to handle up to 60,000 visitors per day and over 500 events per year. By helping fans arrive to the venue smoothly, find parking easily, and stand in shorter lines, The NEC Group aims to provide a positive experience for everyone.

Solution Capabilities

Explore the capabilities of our venue and event analytics solutions:

Ticketing Analytics

Serve fans better and increase revenue by analyzing all ticketing processes

Deliver a positive fan experience by integrating customer data from various data sources and turning that data into valuable insights. With ticketing analytics software from SAP, you can use advanced analytics and interactive data visualizations to:

  • Understand and serve fans better
  • Run targeted campaigns and event promotions
  • Build revenue
  • Increase fan reach
Sales Analytics (Cloud)

Gain visibility into pipeline, sales performance, and forecasts in the cloud

Provide your salespeople with accurate, real-time insights into all stages of the sales lifecycle, from the sales pipeline and forecasts to sales planning and performance, with SAP solutions that enable you to:

  • Condense data to uncover trends, compare sales results, and estimate future performance
  • Display information from each report in different types of charts
  • Download reports and run ad hoc analysis, either in a Web browser or in Microsoft Excel
Customer Analytics

Monetize in-stadium and at-home fan passion by knowing your fans better

Gain meaningful insight into fan data from points of sale, mobile apps, social media, and other touch points with customer analytics software from SAP that allows you to:

  • Deepen your understanding of your fans using dashboards and visualizations that integrate fan data for deeper context
  • Explore patterns for more insight with a real-time data platform that helps you model large data sets
  • Run targeted campaigns that increase fan reach and drive revenue with integrated campaign management functionality
Web Analytics

Improve the Web experience by getting to know your visitors and how they use your site

Understand what’s really happening as fans browse your site by using Web analytics software from SAP. By offering a steady flow of real-time information, our high-performance software lets you:

  • Track and analyze the behavior of your known and unknown visitors
  • Use business intelligence to continuously improve the Web experience
  • Retain existing fans, attract new ones, and increase the dollar volume each one spends
Broadcast and Media Analytics

Increase broadcast and media revenue by gaining visibility into real-time data

Implement a unified records system that consolidates data from all external data sources and turns that data into valuable insights with broadcast and media analytics solutions from SAP. Our software can help you:

  • Leverage a real-time data platform to model large data sets, explore past patterns, and drive faster and more-informed actions
  • Use advanced analytics and interactive data visualizations to understand and serve your fans and customers better and enable collaborative decision making
Merchandise Analytics

Increase merchandising revenue by turning real-time data into actionable insights

Understand and serve your fans better with interactive data visualizations and merchandise analytics solutions from SAP. Our software allows you to:

  • Provide a unified record system on fans that consolidates data from point of sale, ticketing, Web logs, mobile apps, and social media interactions
  • Enable collaborative decision making by integrating fan data from various data sources
  • Turn data into valuable information using dashboards with compelling visualizations

Reimagine the way you do business with SAP Digital Business Services

Businesses everywhere are transforming into digital enterprises – but it’s not always that easy. SAP Digital Business Services can help guide your transformation journey every step of the way, from strategy to technology implementation and beyond.

Our experts take a holistic approach, helping you identify and implement new processes and capabilities while ensuring your operations continue to run smoothly. We’ll work to make sure your SAP software delivers ongoing, unsurpassed value as you address the evolving demands of the digital economy. 


Quickly adopt and maintain SAP solutions

Get the support you need to efficiently implement and operate your SAP solutions – and take advantage of new technologies. We offer a range of support services, from foundation level to strategic engagement and co-innovation.

View product documentation

Get a wealth of information – about everything from installation and upgrades to security, integration, and product availability.

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