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Ticketing Solutions

Maximize revenue from each seat sold with reliable sales across all channels

Make purchasing convenient and secure for fans – from supporting different payment methods to personalized ticketing and merchandise – with ticketing solutions from SAP. Decide which tickets are destined for each sales channel while managing special campaigns, price reductions, subscriptions, and season tickets. Analyze fans' purchasing habits, and gain a comprehensive understanding of their wishes to provide them with a personalized, rewarding experience.

Learn more about our ticketing solutions

Solution Capabilities

Explore the capabilities of our ticketing solutions:

Event Ticketing

Help ensure reliable ticket sales across all channels

Manage special campaigns, price reductions, subscriptions, and season tickets with event ticketing solutions from SAP. Our software can help you:

  • Specify each step of every ticketing marketing activity through integrated campaign management and budget monitoring
  • Analyze and fully understand in detail fan and customer purchasing habits and their preferences
  • Evaluate ticketing sales and marketing costs of each event by choosing from a wide range of reports or creating custom reports
Ticketing Analytics

Analyze and measure ticketing to serve fans and customers better and increase revenue

Deliver a positive fan and customer experience by integrating customer data from various sources and turning that information into valuable insights. With ticketing analytics and visualization software from SAP, you can:

  • Model large data sets and explore past patterns with a real-time data platform 
  • Enable teams, venues, and franchises to understand and serve fans better
  • Run targeted campaigns and event promotions
  • Build revenue and increase fan reach

Reimagine the way you do business with SAP Digital Business Services

Businesses everywhere are transforming into digital enterprises – but it’s not always that easy. SAP Digital Business Services can help guide your transformation journey every step of the way, from strategy to technology implementation and beyond.

Our experts take a holistic approach, helping you identify and implement new processes and capabilities while ensuring your operations continue to run smoothly. We’ll work to make sure your SAP software delivers ongoing, unsurpassed value as you address the evolving demands of the digital economy. 


Quickly adopt and maintain SAP solutions

Get the support you need to efficiently implement and operate your SAP solutions – and take advantage of new technologies. We offer a range of support services, from foundation level to strategic engagement and co-innovation.

View product documentation

Get a wealth of information – about everything from installation and upgrades to security, integration, and product availability.

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