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Customer Insights Solutions

Solution Capabilities

Explore the capabilities of our customer insights solutions

Customer Activity Analytics

Improve sales and loyalty by understanding customer shopping habits

Gain insight into customers and their buying-related activities with SAP software. Use advanced analytics to achieve a comprehensive view of customers – one that clarifies your understanding of their shopping habits and preferences – based on purchase history and interactions across channels. Our software equips you with the keen understanding of customer behavior you need to make better merchandising decisions, increase sales, and improve loyalty.

Marketing Data Management

Gain an unprecedented level of insight with marketing data management

Improve insights into customer behavior and deliver real-time contextual engagements with marketing data management solutions from SAP. With SAP software you can:   

  • Centralize the collection of customer and prospect data to track both implicit and explicit behavior
  • Gain a 360-degree customer view with real-time profiles that track context, interests, and predictive scores
  • Analyze sentiment and hidden customer behavior patterns with analytics and discovery tools
Marketing Insights and Performance Management

Optimize marketing in real time with insight and performance management

Identify the current and potential value of your customers with insight and performance management solutions from SAP. The 360-degree view across all interaction channels can help you:   

  • Identify opportunities quickly and discover key insights on segments, products, channels, and more
  • Gain real-time transparency into marketing performance using an executive dashboard
  • Make better decisions faster
  • Use in-depth customer data and analysis to optimize marketing performance in real time
Omnichannel Profile

Drive sales and service with actionable insight and a full view of customers

Give your business a single, 360-degree view of each customer's transactions, behavior, and preferences. Our software can help you develop omnichannel profiles of customers:   

  • Capture customer data and interaction across channels, and manage it in one central repository
  • Empower your marketing team with a 360-degree perspective to optimize the customer experience
  • Create contextual communication across all touch points
  • Tailor messages to diverse customer groups to improve relevancy
Real-Time Predictions and Scoring

Optimize customer experiences with real-time predictions and scoring

Accelerate your marketing processes and optimize customer experiences with predictive intelligence from real-time predictions and scoring solutions from SAP. With SAP software you can:

  • Use predictive algorithms and analytical scores to create targeted segments or trigger personalized recommendations and initiatives
  • Manage predictive models and run score calculations on the fly
  • Identify the right predictive model and the best model fit for publication to the business process
Customer Performance Intelligence

Focus sales resources on growing the right accounts with customer performance intelligence

Gain insight into customers and their potential value by using customer performance intelligence solutions from SAP. Our solutions can help you:  

  • Grow your business from a strategic viewpoint
  • Strategize on where to focus resources and budgets, and support companywide goals
  • Provide greater transparency and accuracy on the customer, supplier, and partner's situation for a wide range of users with rich filtering capabilities
  • Use tools such as balanced scorecard, stratification, whitespace analysis, and more  
Audience Targeting and Segmentation

Optimize audience targeting and segmentation with real-time insights

Increase your contact, response, and conversion rates by building accurate audience targeting and segmentation groups for omnichannel campaigns. SAP solutions can help you:

  • Discover hidden trends quickly, and identify micro-segments through visualization tools, real-time scores, and predictive models
  • Build complex segmentation trees at high speeds by using a waterfall user interface with a rich set of targeting operations
Social Listening and Sentiment Analysis

Turn social sentiment data into an on-target, personalized experience

Understand the voice of the customer, and turn volumes of social media and enterprise data into meaningful insights with marketing software from SAP:

  • Improve brand loyalty by analyzing customer sentiment and social media signals over time
  • Build customer profiles using both structured and unstructured data across all interaction channels – including public, private, and paid
  • Engage your customer in the right context by understanding each journey, sentiment, interest, and activity
Web Analytics

Improve the digital experience through Web analytics

Understand what's really happening as visitors browse your site by relying on high-performance, real-time Web analytics. SAP solutions can help you:   

  • Take advantage of the information flowing through your software systems    
  • Improve the performance of Web and digital marketing experiences continuously

Quickly adopt and maintain SAP solutions

Get the support you need to efficiently implement and operate your SAP solutions – and take advantage of new technologies. We offer a range of support services, from foundation level to strategic engagement and co-innovation.

View product documentation

Get a wealth of information – about everything from installation and upgrades to security, integration, and product availability.


Reimagine the way you do business with SAP Digital Business Services

Businesses everywhere are transforming into digital enterprises – but it’s not always that easy. SAP Digital Business Services can help guide your transformation journey every step of the way, from strategy to technology implementation and beyond.

Our experts take a holistic approach, helping you identify and implement new processes and capabilities while ensuring your operations continue to run smoothly. We’ll work to make sure your SAP software delivers ongoing, unsurpassed value as you address the evolving demands of the digital economy. 

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