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Media Planning Solutions

Meet shifting demand for programs and titles

Create and refine strategic plans with media planning solutions from SAP. Broadcasters can model program plans at regular intervals, and book publishers and movie studios can plan title lifecycles to improve cost and revenue forecasting. All three can iterate planning to respond to rapid market change and align performance with strategy.

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Gulf News

Gulf News' customized SAP for Media solution portfolio could not easily integrate new features or migrate to a newer release of the software. SAP Custom Development services helped Gulf News get back to standard, migrate to current software releases, gain new functionality, and reduce incident tickets by more than 80%.

Solution Capabilities

Included Capabilities

Strategy Development and Translation

Align the organization with key objectives and initiatives for superior performance

SAP software for development and translation of strategy empowers business users at all levels to rapidly align and prioritize resources, and to more effectively execute strategic plans and performance improvement programs. It lets executives use a scorecard approach to cascade strategy throughout the organization. It also captures cross-functional qualitative and quantitative performance measurements and highlights the interrelationships among tasks. Instead of tracking individual spreadsheets on role-based performance, executives can integrate planning and budgeting efforts across the enterprise. With easy access to functionality for cascading scorecards, metrics, and targets, executives can clarify priorities, drive accountability, and improve collaboration. They can establish and communicate risk-adjusted performance objectives in alignment with key corporate goals.

Media Planning, Budgeting, and Forecasting

Accelerate planning cycles and increase forecast accuracy

SAP software has helped broadcasters replace their traditional, once-a-year strategic planning process with a rolling monthly forecast. They can now project over 36 to 48 months and automatically balance interdepartmental charges, making consolidated results available instantaneously. Book publishers use the software to forecast the lifecycle profitability of individual titles, analyzing revenue and demand streams to create production budgets. Publishers have redesigned financial forecasting processes and business intelligence flows by harnessing new technology that consolidates data from multiple divisions into a unified sales and operations forecast. They can now forecast demand with a high level of accuracy, boosting their title success rate and customer fill rate. Magazine publishers use the software to implement rolling budget planning processes and give each business unit an accurate financial picture anytime, based on real-time planning data.

Profitability and Cost Management

Make better decisions, improve control of organizational costs, and increase profitability of products, customers, and channels

Act decisively with a clear understanding of how your decisions will impact profitability and cost. Identify your most profitable customers, channels, and products. Run what-if scenarios across multiple dimensions. But most of all, get a clear picture of your organization’s cost drivers and align resources with your business strategy.

Monitoring and Reporting

Analysis to support financial and operational decision making

Analytics in SAP software provide real-time access to financial data, eliminating information latencies that can dull competitive edge. Business users have immediate insight into current status and flexibility for the ad hoc reporting and analysis that supports optimal decision making. They can quickly analyze vast amounts of data in an intuitive visualization system and use results to reforecast and examine what-if scenarios. With clear assessment of actual performance against role-specific and corporate goals, companies can drive efficiency and growth.


Quickly adopt and maintain SAP solutions

Get the support you need to efficiently implement and operate your SAP solutions – and take advantage of new technologies. We offer a range of support services, from foundation level to strategic engagement and co-innovation.

View product documentation

Get a wealth of information – about everything from installation and upgrades to security, integration, and product availability.


Reimagine the way you do business with SAP Digital Business Services

Businesses everywhere are transforming into digital enterprises – but it’s not always that easy. SAP Digital Business Services can help guide your transformation journey every step of the way, from strategy to technology implementation and beyond.

Our experts take a holistic approach, helping you identify and implement new processes and capabilities while ensuring your operations continue to run smoothly. We’ll work to make sure your SAP software delivers ongoing, unsurpassed value as you address the evolving demands of the digital economy. 

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