Convert data into key insights and drive intelligent business decisions to maximize ROI
In order to successfully engage with today’s customers you need more than just the historical data. You need knowledge of "in the moment" customer activity to accurately target and deliver relevant and engaging customer offers and promotions. Develop an enriched customer view by blending together both the implicit and the explicit insights to determine the customer’s true intent at every engagement. Develop an understanding into known customers and also unknown prospects. Be armed with these real-time insights to proactively respond to customers with individualized experiences that are sure to delight.
Gain clear insight into customer sentiment and interests to deliver a best-in-class, one-to-one customer experience
Understand the voice of the customer and turn volumes of social media and enterprise data into meaningful insights with marketing software from SAP. Improve brand loyalty by analyzing customer sentiment and social media signals over time. Build customer profiles using both structured and unstructured data across all interaction channels – including public, private, and paid. Engage your customer in the right context by understanding each journey, sentiment, interest, and activity.
Product options that may be deployed as part of this solution include:
SAP offers delivery options for Gaining Real-Time Customer Insights. Foundational products include SAP Hybris Marketing for cloud deployment, or SAP CRM (Marketing) for on-premise deployment. Find out more about these products here.
Additional product options may be deployed as part of this solution. Find out more about these products within each Solution Capability.
SAP BusinessObjects Predictive analytics for marketing gives you the agility, insight, and ease of use you need to provide an exceptional customer experience. Use this business software to gain deeper insight into customers and identify new opportunities to strategically grow your revenues.
Reimagine the way you do business with SAP Digital Business Services
Businesses everywhere are transforming into digital enterprises – but it’s not always that easy. SAP Digital Business Services can help guide your transformation journey every step of the way, from strategy to technology implementation and beyond.
Our experts take a holistic approach, helping you identify and implement new processes and capabilities while ensuring your operations continue to run smoothly. We’ll work to make sure your SAP software delivers ongoing, unsurpassed value as you address the evolving demands of the digital economy.
Get the support you need to efficiently implement and operate your SAP solutions – and take advantage of new technologies. We offer a range of support services, from foundation level to strategic engagement and co-innovation.