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Marketing with Speed and Agility

React quickly to market opportunities with marketing automation and integrated operations

Increase collaboration with internal and external teams through marketing automation that speeds operations and streamlines asset deployment and development. Gain transparency and access to real-time data to make insight driven decisions optimizing marketing strategies to drive greater demand and growth.

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Solution Capabilities

Included capabilities

Marketing Planning and Program Management

Drive results in marketing activities through better alignment and coordination

Manage and streamline all marketing activities, from planning and budgeting to coordination and execution, with SAP solutions. Develop detailed marketing plans that align with corporate strategies, and use robust budgeting functions to manage budgets and track real-time spending. A centralized marketing calendar that lets you coordinate complementary marketing activities – along with and task management functions, campaign templates, and workflows – help maximize results even more.

Campaign Management

Engage customers with coordinated, consistent interactions

Orchestrate consistent customer experiences across multiple touch points with campaign management software from SAP. Automate multiwave campaigns across channels. Accurately evaluate, plan, and measure marketing activities using advanced analytics. Our campaign management software lets you target and segment audiences, make the best offers in real time, and keep up-to-date on campaign performance – all of which helps increase customer sentiment, market demand, and sales revenue.

Digital Asset Management

Enhance productivity, compliance, and revenue by managing digital assets better

Centralize the management of comprehensive metadata and support advanced search, versioning, and flexible workflows for your digital assets with solutions from SAP. Better incorporate digital assets within marketing processes and streamline usage tracking. Improve processes by reducing asset duplication, enhancing brand compliance, adhering to asset rights obligations, and distributing approved assets efficiently.

Marketing Collaboration

Collaborate with key stakeholders to increase speed to market and optimize decision making

Help marketers reduce boundaries across departments and geographies with solutions for marketing collaboration from SAP. The solutions enable project participants to streamline processes, share best practices, and collaborate as a team and with external vendors. Bring together people, data, processes, and content, and centralize discussions around projects to reduce duplication and improve productivity. Strategize and problem-solve faster to drive better business results.

Marketing Analytics and Performance Management

Make the best decisions with timely insight into marketing performance

Gain real-time insights into campaign performance and marketing results with analytics and performance management solutions from SAP. Through advanced analytics, optimization tools, and prebuilt dashboards and reports, you get the help you need to make confident decisions that drive revenue. By having a full understanding of the effectiveness of every activity, you can identify changing customer needs to promote the best offers to the right customers.


Drive greater marketing impact 

50% of companies struggle to reach the right buyers and understand their customers because they don’t have the right data or know how to use it. Learn how communities can capture deeper customer insight.

A 7-strategy guide to marketing

Learn everything you need to know about building stronger relationships – one customer at a time, in this comprehensive guide for marketers.

Finding the signal through the noise 

Read about the changing role of the Chief Marketing Officer (CMO), including a case study and input from CMOs regarding the drive of new marketing innovations.

Take the fast train

Our integrated, quick-to-deploy solutions can get you up and running in a matter of weeks with the functionality you need to rapidly attract prospects, consistently retain customers, and close more deals.

Reimagine the way you do business with SAP Digital Business Services

Businesses everywhere are transforming into digital enterprises – but it’s not always that easy. SAP Digital Business Services can help guide your transformation journey every step of the way, from strategy to technology implementation and beyond.

Our experts take a holistic approach, helping you identify and implement new processes and capabilities while ensuring your operations continue to run smoothly. We’ll work to make sure your SAP software delivers ongoing, unsurpassed value as you address the evolving demands of the digital economy. 


Quickly adopt and maintain SAP solutions

Get the support you need to efficiently implement and operate your SAP solutions – and take advantage of new technologies. We offer a range of support services, from foundation level to strategic engagement and co-innovation.

View product documentation

Get a wealth of information – about everything from installation and upgrades to security, integration, and product availability.


SAP Jam for marketing

With SAP Jam, your marketing team can streamline campaigns, product launches, and events; enable sales to exceed revenue goals; and improve engagement with customers, partners, and agencies.

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