Support your business growth strategy through essential and targeted industrial marketing activities
Improve demand generation and deliver relevant customer communications to drive your business growth strategy with a broad range of marketing capabilities for industrial manufacturers. By supporting various types of marketing activities, SAP solutions for industrial marketing can help you:
Leverage essential marketing capabilities for sales-related B2B marketing activities
Differentiate your marketing activities with event-driven, contextual, and personalized marketing campaigns
Explore the capabilities of SAP software for industrial marketing:
Ensure effective demand generation and customer communication
Generate demand and communicate to your customers through sales-related B2B marketing activities – including campaign and lead management – with essential B2B marketing solutions from SAP. By providing growth platforms for integrated B2B marketing data and activities, our software allows you to:
Create target groups, develop campaigns, and manage leads
Add dynamic surveys and analyze survey responses
Define flexible conditions for select customers, execute multichannel campaigns, and analyze results
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