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Go beyond CRM software

Transform your front office and deliver real-time customer engagement

Want to reach a new level of customer engagement? Deliver seamless and personalized customer experiences across all channels – with SAP Hybris solutions powered by SAP HANA. These solutions go beyond traditional customer relationship management (CRM) software. They use in-memory and Big Data technologies to drive digital transformation and smoothly integrate marketing, commerce, sales, and customer service.

Explore SAP’s new CRM and customer engagement software



Get the deep customer and social insights you need to make an impact in every deal – anytime, anywhere – with our advanced sales CRM software. Engage customers, improve sales performance, streamline the order-to-cash process, and more.


Make every customer feel like your only customer. Our next-gen CRM marketing suite gives you real-time insight into customers’ needs and wants – so you can deliver contextual, individualized customer experiences across all channels.


Provide a personalized digital shopping experience with our solutions for mobile, social, and e-commerce. Take advantage of real-time inventory management, data-driven customization, cost-effective order fulfillment, and more.


Give your omni-channel service reps the customer visibility and real-time problem-solving tools they need to win loyalty and cut costs. Empower field service technicians with mobile access to information, service requests, and analytics.

Deployment options

Choose the right CRM implementation approach for your business. SAP offers cloud and on-premise CRM – and both let you extend functionality to your mobile devices.

Cloud CRM Deployment

Get up and running quickly – and take advantage of affordable, subscription-based pricing – with our cloud CRM portfolio, SAP Hybris Cloud for Customer. The portfolio offers three solutions that can be licensed separately: SAP Hybris Cloud for Sales, SAP Hybris Cloud for Service, and SAP Hybris Cloud for Social Engagement. The portfolio also features SAP Digital CRM (for smaller sales teams).

On-Premise CRM Deployment

SAP Customer Relationship Management (SAP CRM) offers secure, on-premise support for your sales, marketing, service, and interaction center activities. The modular structure of SAP CRM allows you to license and pay for only the functionality and number of users that you require at any given time.


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How to get started with next-gen

CRM software


Demand more from your tools. Go beyond CRM.

Engage today’s connected customers with individualized experiences delivered in the moment – regardless of channel or where they are in their journey. See how SAP Hybris solutions go beyond CRM to deliver the seamless customer experience people want today.

30-day trial: SAP Hybris Cloud for Sales

Experience SAP Hybris Cloud for Sales firsthand – free for 30 days. You’ll see how this cloud-based CRM sales software gives you easy access to customer information, real-time analytics, social selling tools, and more – anytime, anywhere. It only takes a few minutes to get started.  

SAP Hybris a leader in B2B & B2C commerce

Deliver personalized customer experiences with a top commerce solution. View the Forrester Wave: B2B & B2C Commerce Suites, Q1 2017 reports.

Discover the latest trends in CRM


Are you making your customers happy?

See how your company rates in delivering a personalized omnichannel experience. Take our online assessment to evaluate the performance of your customer engagement activities at each phase of the customer journey.

New customer journey, new rules

The modern customer journey is not a straight line. It can start anywhere, anytime, and move in any direction – even backwards. Read this e-book to learn all about the new customer journey, and find out how to create a 21st century model for customer engagement.

The true power of omnichannel CRM

Some smart and efficient brands have figured out how to serve the customer everywhere – and this level of service is changing customer expectations in all sectors. Read this research paper to find out how top companies are transforming to meet these new demands.


Explore hot topics in CRM technology


CRM Thought Leadership Blogs

CRM Social Channels


CRM training and support


Master new CRM tools and systems

Learn how to use our CRM and customer engagement software to its full potential – and bring more expertise to your company – with SAP training and certification programs. Choose from live, mobile, or online courses and train when and where it’s convenient for you.

Extend the value of your CRM apps

Make sure your CRM software seamlessly meets your business needs – with help from SAP Digital Business Services. Our 30,000+ consultants have unparalleled product knowledge, and can help with everything from implementation and customization to maintenance and upgrades.

What is CRM?

CRM stands for Customer Relationship Management – and refers to the way businesses interact with current and future customers.

Tracking customer interactions can be challenging – especially if you have more than a few names in your Rolodex. That’s where Customer Relationship Management (CRM) comes in. A CRM system centralizes and stores massive volumes of customer and prospect data – from contact information to interaction history and even social media activity – and makes it available in real time. You can analyze this data, and leverage it to dramatically improve your sales, marketing, and customer service activities.

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