Restore consumer trust in the food & beverage industry via product transparency

Create a trusted connection to consumers by telling the story about a product's provenance via unique QR codes integrated with SAP Logistics Business Network, material traceability option. Benefit from higher consumer engagement, rich data sets of consumer behavior & increased consumer loyalty. A partner that is a member of SAP’s curated startup ecosystem.

Overview

Restore consumer trust in your brand

Thanks to the integration of Scantrust & SAP LBN, material traceability option, Brands can deliver compelling stories around the provenance of their products to their consumers via unique QR codes on packaging . This is a fundamental step toward regaining consumer trust and loyalty.

Get access to valuable consumer data

Every interaction with the QR codes generates valuable data & insights on consumer behaviour which contributes to marketing efforts and will help you understand your consumers better.

Create a new channel to communicate with consumers

Via the unique QR code on your products, a direct communication channel with consumers is made available including the chance to obtain product feedback, offer onboarding to a loyalty program, and more. This will help you to reach your consumers also after the products left the warehouse.

Details

Solution Type

Extensions and Add-ons

Industry

Consumer Products, Agribusiness

Compatibility

Works with

This product is compatible with or enhances the functionality of these SAP solutions but doesn't require them.

SAP Business Network Freight Collaboration

Features

Apply unique Scantrust QR codes on your products

There are three ways how you can integrate Scantrust QR codes into your packaging. First, they can come as secure QR codes with copy protection. Second, secure QR codes can be pre-printed on adhesive labels for application on the packaging. And third, you can use standard unique QR codes.

Apply unique Scantrust QR codes on your products
Manage QR codes with our connected goods platform

Our connected goods platform provides you with a broad variety of features, such as an analytics dashboard to keep track of consumer interactions in real-time, an alert engine warning you of suspicious scanning patterns and a set of tools to flexibly manage your QR codes along their lifecycle.

Manage QR codes with our connected goods platform
Develop engaging mobile user experiences

Our suite of mobile UX tools enable you to customize the mobile journey users experience after scanning the QR code via Scantrust consumer landing pages. This allows you to tell the story about the journey of your product and combine it with other consumer engagement features.

Develop engaging mobile user experiences

Plans and pricing

All plans include:

QR Code Generation via Scantrust PortalStandard SLAsAccess to APIsIntegrated Printer PortalProduct and Campaign Data ManagementAnalytics Dashboard

Customer reviews

Technical Information

Solution Type Extensions and Add-ons
Category Supply Chain Logistics
Industry Consumer Products, Agribusiness
Works with

SAP Business Network Freight Collaboration

Resources

Solution Explanation Video

Scantrust Overview

Scantrust and SAB LBN Integration

Publisher