Because the research service can help you find new and innovative ways to engage consumers. Take advantage of real-time mobile data capture and analytics – and use network insights to create better marketing plans, targeted mobile advertising, customized offers, and more:
- Improve mobile marketing with an empirical knowledge of consumer behavior and market intelligence
- Reveal population-scale consumer insights and drill down to high-definition, granular details
- Break down information by location, gender, age group, time, device type, and usage
- Harness fully anonymized and aggregated mobile data that contains no personal information
- Leverage new and more effective ways to monetize consumer data from mobile networks
- Power real-time marketing and mobile data analytics with the SAP HANA in-memory platform