Accelerate growth by managing product mix across channels and segments
Helps commercial, category, and supply chain teams optimize SKU-level decisions with real-time diagnostics. Offers visibility into mix drivers, profitability, and growth levers by evaluating incrementality, cost-to-serve, margins, and mix trends with AI.
Overview
Make smarter mix decisions with actionable insights
Gain a clear, data-driven understanding of the factors driving product mix shifts, empowering teams to make faster, smarter, and more targeted strategic interventions across markets and channels.
Shift from broad-based tactics to segmented execution at scale
Localize and tailor mix strategies by region, customer segment, and retail channel to maximize relevance, boost performance, and drive strategic precision.
Achieve higher returns with purpose-built portfolio optimization
Maximize the impact of your product portfolio by strategically tailoring the mix to align with specific business objectives—enhancing market relevance, operational efficiency, and sustainable growth across categories and channels.
Details
Solution type
Extensions and Add-ons
Industry
Cross-Industry, Retail, Consumer Products, Automotive, Wholesale Distribution
Compatibility
Works with
retail promotion analyzer
Features
Diagnose mix shifts with root-cause analytics
Analyze historical mix evolution across geographies, customers, and need states to uncover the internal, external, and consumer drivers behind product mix changes.
Define data-driven mix guidelines and guardrails
Leverage historical patterns, current performance trends, and strategic business priorities to identify optimal mix thresholds across categories, channels, and segments, enabling consistent, informed execution through system-recommended guardrails.
Objective based mix optimization
Leverage algorithmic mix optimization to design the ideal customer and portfolio mix under real-world constraints, such as supply, GTM, margin to achieve desired business objectives such as volume, profit, or share.
Plans and pricing
All plans include:
Enterprise Edition
Covers all categories, segments, and regions in a large market, with scalable efficiencies for new markets or channels (based on portfolio complexity and business goals).
Price unavailable in this regionCovers all categories, segments, and regions in a large market, with scalable efficiencies for new markets or channels (based on portfolio complexity and business goals).
Starter Edition
Limited coverage across category/ channel combinations (specific constraints to be defined based on market size and assortment scope). Typically covers top ~80% SKUs for respective channel.
Price unavailable in this regionLimited coverage across category/ channel combinations (specific constraints to be defined based on market size and assortment scope). Typically covers top ~80% SKUs for respective channel.
Technical Information
retail promotion analyzer
The following information is provided by the publisher and applies to the latest app version available on the SAP Store. SAP does not control these policies and procedures; the publisher is solely responsible for the accuracy of the provided information.
The following information is provided by the publisher and applies to the latest app version available on the SAP Store. SAP does not control these policies and procedures; the publisher is solely responsible for the accuracy of the provided information.
SAP's privacy policy is not applicable to the use of this app. Please refer to the privacy policy provided by this app's partner.
Resources
Testimonial from Paul Smith, Global Product Marketing (SAP Trade and Revenue Growth Management Solutions)
Revenue Growth Management
Publisher
Decision Point Analytics Inc
Decision Point is a Global Analytics Think Tank delivering an end-to-end business impact at scale with expertise in digital transformation and GenAI capabilities.
