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Delight more customers

Eighty percent of CEOs believe they are delivering a superior experience – but only eight percent of customers agree. It’s time to close your experience gap.

Create experiences customers crave

Combine operational data (O) with experience data (X) to gain a deeper understanding of your customers' needs. Earn their trust – and thrill them at every touchpoint.

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Personalize services to individual needs

Know what actually matters to each customer. Target your offers and create experiences that are truly meaningful.

Demonstrate sensitivity to their feelings

Show empathy by addressing feedback with meaningful actions. Connect moments that matter across every touchpoint.  

Respect their privacy and preferences

Protect customer data – and engage customers with interactions that are never intrusive or creepy.

Customer Experience (CX) leaders reap the rewards

Companies excel when they pay attention to both operational performance and customer feelings.

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90%

Customers who are highly engaged with a brand make 90% more frequent purchases

60%

Highly engaged customers spend 60% more per transaction

95%

A 5% increase in customer retention can lead to 95% increase in profits

Take the next step

By combining operational data (O) with experience data (X), SAP can help you become a CX leader – and win more hearts and minds.

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