By bridging online and offline data, SAP Customer Data Platform can help you understand your customers and deliver relevant, trusted, and personalized engagements.

Boost revenue using insights from an enterprise customer data platform
Business growth and market expansion are key to your continued success. Our enterprise-grade customer data platform can help you personalize engagements across channels to better connect with customers and keep your business moving forward.
Put customer data at the core
Join Aberdeen and SAP to learn how customer data can drive revenue growth.
See how customers are succeeding with SAP
Creating personalized finance solutions in real time
See how TEND strengthens customer retention by delivering personalized experiences in real time to millions of users, each with unique financial situations.
SAP Customer Data Solutions has helped us win customer trust with preference and consent management capabilities by utilizing LGPD and CCPA regional data protection laws that reveal regions of our customers to better understand their needs, behaviours, and preferences.
Richard Guymon
CPO (Chief Product Officer), Gigg Inc
SAP Customer Data Solutions allocate tools such as consent marketing communication preferences and cookies that make it easy for us to better understand our customer needs and requirements.
Katie Lillie
Director, Network Engagement & Experiences, Pivotal Ventures
Customer Data Solutions is the best solution to trust on social media creation, login, and customer data engagement.
Erin Quinn
Customer Service Manager, Freeman Company
SAP Customer Data Solutions has empowered not only our staff to be more accountable but has increased the professional image of the company.
Nathan Brown
Sales Manager, LogixX Pharma
Build a business case
Explore our interactive demo
See firsthand how you can use our customer data platform solution to grow revenue, reduce IT strain, and transform into a customer-centric enterprise.
Grow revenue through personalization
Explore insights from 451 Research, part of S&P Global Market Intelligence, that show how a customer data platform can make sales surge.