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Customer profile timeline in SAP Customer Data Platform

SAP Customer Data Platform

Enterprise-wide customer insights can help you better engage with customers to increase conversion and strengthen retention.

Boost revenue using insights from an enterprise customer data platform

Business growth and market expansion are key to your continued success. Our enterprise-grade customer data platform can help you personalize engagements across channels to better connect with customers and keep your business moving forward.


By bridging online and offline data, SAP Customer Data Platform can help you understand your customers and deliver relevant, trusted, and personalized engagements.

  • Native connection with ERP for supply chain optimization and product innovation
  • Access to customer profile views for use cases that fit your business needs
  • Respect for customer data privacy by maintaining the purpose of customer data
  • Real-time access to customer insights to deliver personalized experiences

Put customer data at the core

Join Aberdeen and SAP to learn how customer data can drive revenue growth.

See how customers are succeeding with SAP

Creating personalized finance solutions in real time

See how TEND strengthens customer retention by delivering personalized experiences in real time to millions of users, each with unique financial situations.

SAP Customer Data Solutions has helped us win customer trust with preference and consent management capabilities by utilizing LGPD and CCPA regional data protection laws that reveal regions of our customers to better understand their needs, behaviours, and preferences.

Richard Guymon

CPO (Chief Product Officer), Gigg Inc

SAP Customer Data Solutions allocate tools such as consent marketing communication preferences and cookies that make it easy for us to better understand our customer needs and requirements.

Katie Lillie

Director, Network Engagement & Experiences, Pivotal Ventures

Customer Data Solutions is the best solution to trust on social media creation, login, and customer data engagement.

Erin Quinn

Customer Service Manager, Freeman Company

SAP Customer Data Solutions has empowered not only our staff to be more accountable but has increased the professional image of the company.

Nathan Brown

Sales Manager, LogixX Pharma

Build a business case

Explore our interactive demo

See firsthand how you can use our customer data platform solution to grow revenue, reduce IT strain, and transform into a customer-centric enterprise.

Grow revenue through personalization

Explore insights from 451 Research, part of S&P Global Market Intelligence, that show how a customer data platform can make sales surge.

Questions? Get in touch!

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