Learn how Piaggio Group is understanding the behavior of its customers through digital marketing to keep them loyal and engaged.
Marketing
Deliver personalized brand experiences with intelligent marketing
Build a dynamic customer profile with first-party data, deliver individualized experiences with machine learning, and optimize the marketing strategy.
SAP Marketing Cloud
Build a trusted source for first-party customer data to develop a single, unified customer profile. Orchestrate individualized brand experiences across channels and departments powered by machine learning. Empower teams to make data-driven decisions with centralized performance management and greater process transparency.
See how customers are succeeding with SAP
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Improved customer engagement
Improved customer profiles
Doehler now has an aggregated view of their customers, allowing for more effective personalization and segmentation to successfully market individualized campaigns to its customers.
30% higher net sales
Learn how Home Shopping Europe (HSE24) exceeds marketing goals with predictive analytics and self-service target group selection.
Solve your specific marketing needs
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Create a single, unified customer view
Reach out to every customer in the perfect moment. Get real-time insights to quickly develop custom omnichannel experiences. Treat customers as individuals.
Create trust through great customer experiences
Learn how technology enables you to create the kind of intelligent customer experience that keeps them coming back for more.
Experience deep, real-time customer insights
Test out digital transformation without completely diving in with a 30-day free trial of the SAP Marketing Cloud solution, including sample data.
Choose your SAP software for marketing
SAP Marketing Cloud
Develop the dynamic, trusted customer profile, gain deep insights into performance, and optimize marketing in the moment while orchestrating the best-run, end-to-end customer experiences.
- Cloud deployment
- Consumer and customer profiling
- Segments, campaigns, and customer journeys
- Marketing planning, performance, and analytics
- Lead management and nurturing
SAP Customer Data Cloud from Gigya
Build valued, trusted digital relationships with your customers, while addressing data protection, consumer privacy compliance, and development resources. Deliver better marketing, sales, services, and products with integrated solutions for customer identity, customer consent, and customer profile.
- Cloud deployment
- Customer identity management
- Enterprise preference and consent management
- Customer profile management
Jump-start your SAP solutions and drive ROI by collaborating with industry experts, consultants, and support engineers to receive guidance, prescriptive best practices, and expertise – no matter where you are on your journey.
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Realize your business goals by simplifying and accelerating your digital transformation
In an era focused on continuous innovation and anticipating customer needs, it can be hard to turn your vision into reality. This is where SAP Digital Business Services can help. We’re part of SAP, so we know SAP software better than anyone else. With over 40 years of experience, we can help you reach your business transformation goals, and everything in between.
Transform your business with unparalleled service support enterprise-wide
SAP Digital Business Services connects business and IT to help you close the gap between your digital transformation strategy and execution. From designing and value discovery to accelerated innovation to productive usage for tangible business results, you can evolve your business by breaking new ground with a trusted adviser that knows SAP software best.
What are leading analysts saying about SAP?
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See why SAP Marketing Cloud is named as a leader by Gartner
Gain a consolidated view of your first-party customer data across the enterprise. Discover the cloud marketing solution from SAP that has been positioned as a leader in the 2018 Gartner Magic Quadrant for Multichannel Marketing Hubs report.
The Total Economic Impact™ of the SAP Marketing Solution
Discover in this recent Forrester Total Economic Impact (TEI) study, how a composite organization with a large customer database leveraging multiple interaction channels achieved an ROI of 306% on the SAP Marketing Solution.
Discover a key player in artificial intelligence technology
Take advantage of a great opportunity to work with artificial intelligence and machine learning across many use cases and levels of complexity. Check out why IDC named SAP Marketing Cloud as a key player in this space.
Get the facts
55%
of marketers don’t have sufficient data and insights for effective personalization
2018 Trends in Personalization Survey Report
12%
of marketers are satisfied with their personalization efforts
2018 Trends in Personalization Survey Report
Get the latest news and trends from experts
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Berthold Wocher
Marketing Product Management
SAP
SAP
SAP Marketing Cloud free trial
The free trial release of SAP Marketing Cloud is now available. We have prepared the trial system with plenty of data related to our model company, including our brand-new marketing apps.
Rohit Tripathi
Head of Products SAP Digital Interconnect
A roadmap for choosing customer engagement tech
While there is no shortage of channels that a company can use – how can today’s marketers wade through the noise and communicate in a trustworthy, meaningful, and impactful way that resonates with consumers?
Julie Brown
Sr Director, Product Marketing
SAP Customer Experience
SAP Customer Experience
Marketing evolution
There’s been a marketing evolution, and personalization has evolved into what I, and many others, call “individualization" which means sending relevant content based on the actual individual.