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Join the customer experience revolution

The voice of today’s customer is clear: they want intelligent, personalized, reliable experiences that will help them meet daily goals. Find out how.

November 14, 2018

11 AM EST

 Watch the webcast

Deliver the personalized experiences customers want – and the privacy they demand

Build stronger relationships with your customers, and earn and keep their trust, with SAP C/4HANA. This in-memory customer experience (CX) suite offers cloud solutions for marketing, commerce, sales, service, and customer data – and uses intelligent technologies like machine learning to power real-time engagements.

Key Benefits

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Customer-first

Puts customers at the center of your business with deeply-integrated features that help build trusted experiences. 

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Trusted relationships

Gain a deeper understanding of your customers, predict and proactively meet their needs – and provide personalized customer experiences.

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Modular CRM system

Modular applications for easier adoption of best-of-breed functionality with the ROI and scalability of a suite.

Redefine the end-to-end personalized and distinctive customer experience

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Everything you need to know about SAP C/4HANA

Learn more about how SAP C/4HANA solutions work individually or together to help you deliver seamless customer experiences across all channels. Explore industry use cases, customer case studies, a directory of apps, and much more.

Why SAP C/4HANA for customer engagement?

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Transform your business faster

SAP C/4HANA was built to help you thrive in an economy where products are becoming services – and the experience of selecting, buying, consuming, and getting help with those services is quickly becoming the differentiator.

Build trusted relationships

Fourth-generation CRM is not about automating transactions or managing processes – it’s about creating a series of moments which feel genuine and inspire trust. SAP C/4HANA gives customers control over their data and how it’s used, sold, or marketed.

Create great experiences, every time

With tight integration to SAP S/4HANA and your other enterprise systems, SAP C/4HANA breaks down silos – and empowers employees across every department to create simpler, personal, and more helpful connections with customers.

Keep up with your customers

With an in-memory architecture that leverages of SAP Cloud Platform, our customer experience software provides rich microservices for extension and integration – so you can bring consumer-driven innovation to market in record time. 

What are leading analysts saying about SAP?

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Gartner names SAP a leader in digital commerce

Find out why SAP is recognized as a leader in the 2018 Gartner Magic Quadrant for Digital Commerce. Some differentiators include our ability to support B2C, B2B, and B2B2C from a single platform – as well as prebuilt integration with ERP. 

SAP ranked a leader by Ovum

In the Ovum Decision Matrix report for the topic of customer engagement platforms, SAP C/4HANA achieved a leader rating. SAP C/4HANA brings together customer data, machine learning and microservices to power real-time, intelligent customer engagements across sales, customer service, marketing and commerce.

Deliver a better digital experience

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Adobe, Microsoft, and SAP partner on an open data initiative

In a groundbreaking partnership, three leaders are creating new ways for companies to gain more value from their data and deliver better digital experiences for their customers.

Looking for more customer engagement products to meet your business needs?

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