- Secure Customer Identity
- Enable Customer Consent
- Single Unified Customer Profile
- Building Digital Relationships
- Drive Registrations and Engagement
- Address GDPR requirements
- Customer Identity Management
CRM and Customer Experience
Deliver right-time connected customer experiences
Gain a deeper understanding of your customers, predict and proactively meet their needs – to build trust and lifetime loyalty – and provide differentiated, and personalized customer experiences (CX) with our integrated customer relationship management (CRM) cloud software.
See how customers are succeeding with SAP
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40% revenue growth
SAP cloud solutions enabled Vestas to execute a growth strategy, reach new markets, expand its services arm, streamline lead to cash, and create powerful connections and enhance interactions with customers.
New era of e-commerce in only 5 months
New Era teamed up with EPAM Systems and SAP cloud solutions to modernize its e-commerce platform to give it the cutting edge to manage its inventory and drive more deals through personalized commerce experiences.
Solve your specific customer experience needs
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How to deliver contextual customer experiences
Learn how to deliver the same engaging experience across time and multiple channels – and why giving your customers rich, personalized content throughout their journey can help.
Engage customers in their buying experience
Give customers the simple, enjoyable shopping experiences they demand. Gain the CRM tools and insights you need to delight customers anywhere, any time, on any device.
Free sales teams to lead the fast-changing markets
Sell smarter, stay relevant, and act faster with this mobile CRM sales solution. Break down information silos to understand customer issues and discover new opportunities to nurture the customer relationship.
Explore our customer experience management software
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Discover SAP C/4HANA suite
Capitalize on emerging business models with our fourth-generation, in-memory CRM system. SAP C/4HANA brings together customer data, machine learning technology, and microservices to power real-time customer experiences across sales, service, marketing, commerce, and beyond.
What are the leading analysts saying about SAP?
Get the facts
88%
of internet users and shoppers say they regularly participate in researching products online before purchasing in a physical store
The Customer Engagement Imperative
56%
more qualified leads for the top 25% of organizations compared to average performers
SAP Performance Benchmarking
Get the latest news and trends from experts
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Alex Atzberger
President, SAP Customer Experience
Join the ‘Customer Revolution’
Just as the customer experience has reached the top of every CEO’s agenda, today’s systems are fatigued and incomplete. Businesses want choice. It’s clear the time has arrived for 4th generation CRM.
Saj Hoffman-Hussain
Freelance writer
Beaming Intelligent Enterprise to the heart of CX
When considering how to put Intelligent Enterprise at the heart of the customer experience, CTO of SAP Customer Experience agrees that we need to fully understand the customer, who they are, and what they want.