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SAP Brand Impact

Brand Impact Features

Assess brand exposure in video and images automatically with advanced computer vision techniques, whether you’re a media agency, broadcaster, or brand.

Product Capabilities

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SAP Brand Impact

SAP Brand Impact

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Event Analysis

  • Browse media files or search for specific events by specific properties
  • Access your analyzed media with one click
  • Multi-select events when exporting reports

Interactive Analytics Dashboard

  • Interact with a personalized media pane
  • Use interactive timelines or advanced filtering to sort by brand and context
  • Uncover insights by playing with filters and scrolling time-associated panes

Brand Metrics and Reporting

  • Apply detailed metrics such as size and time for the respective brand
  • Chart time-based brand exposure and combined quality of exposure metric
  • Export analytics reports as a visual image or as a .csv file (time annotated data) for improved interoperability

Heat Maps and Diagrams

  • View a heat map of areas of frequent detection of a brand asset
  • Diagram a summary of brand logo detection sizes across a specific timeline

Editor-Specific Features

  • Review brand detections that are aggregated into sequences
  • Set the location attribute manually for a sequence and add this output to a .csv file
  • Secure access with segregation of duties and general access restrictions

SAP Software Accessibility

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SAP is committed to delivering software that is usable by individuals with disabilities. Although our applications include many accessibility features, they are currently not fully optimized for accessibility. You may need to provide client-side, third-party assistive technologies, such as the JAWS screen reader, to be used in conjunction with SAP products.

Product Road Map

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Consider the big picture

Measure and understand the value of sponsorship campaigns with accurate, timely insights delivered by the SAP Brand Impact application. See our road map along with other machine learning applications to explore your current options as well as planned innovations and future direction.

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