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Go to market with SAP by your side

Accelerate your time to value and go to market for new channels, markets, and business models with branding, resources, and services from the SAP PartnerEdge – Build program.
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Logos and guidelines

Gain access to logos and partner branding assets that offer differentiation for your business.

Campaigns and tools

Access a variety of campaign tools that help get your message to market quickly with the maximum effect. 

Success stories and public relations

Gain tools to help find and tell compelling stories, and use press releases to generate awareness and drive demand. 

Training and education

Employ a variety of tools to sharpen your marketing skills and effectively connect marketing to pipeline generation and revenue.

Digital marketing

Unlock tools, resources, and a social media kit to build your crucial online presence.

Customer lifecycle management

Leverage the right types of content at the right time with information and resources for every step of the customer lifecycle. 

Note: The go-to-market offering is not available for members of the open ecosystem for SAP PartnerEdge. When you’re ready, you can upgrade to a full partner in the SAP PartnerEdge – Build program. Upgrade now!

Market and deliver your applications on the SAP App Center

Simple and seamless connection

The SAP App Center site is the only place where SAP partners can market and deliver your applications, add-ins, and integration kits to over 380,000 SAP customers worldwide. Create a world-class experience for your customers by offering free trials, publishing price books, and auto-provisioning your application.

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Increase your reach

Extend your reach by working with the sales force at SAP to help your app stand out and reach a broader audience.

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Harness the power of the SAP brand

Boost the confidence of your customers and encourage their investment decisions by transacting on SAP App Center.

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Scale your business

Access support for multiple users, global currencies, and a two-tier procurement system with a site that’s designed to help you scale.

Visit SAP App Center to learn more and see what our partners are doing.

Marketing and sales training

SAP provides partners a variety of valuable marketing and sales-related training to help you with the promotion and sales of go to market ready applications. Leverage the following training areas available from SAP PartnerEdge.
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SAP Digital Academy

Learn how to adapt to the modern buyers’ journey by reaching customers earlier in the buying lifecycle. 

SAP Academy for Sales

Leverage sales resources that align to most of the SAP solution portfolio, including information about pricing and sales methodology.

SAP Learning Hub

Gain on-demand access to a wide range of e-learning courses, content simulations, guides, course handbooks, and more.

On-demand courses

SAP PartnerEdge – Build offers our partners a wide variety of go-to-market on-demand courses and live Webinars.

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Effectively Marketing Cloud Solutions

Learn how an integrated digital marketing strategy can help you effectively engage with customers and prospects.

The Value of Marketing as a Revenue Driver

Maximize your marketing efforts by taking an independent, digital, and research-based approach to examining the buyer’s journey.

Introduction to Value Selling

Leverage value management best practices, tools, and content with the SAP Value Management program. 

Ready to take your applications to market?

SAP PartnerEdge – Build offers multiple ways for our partners to determine if your applications are ready to take to market.

Application (go-to-market) readiness check

Prior to using go-to-market services for your packaged platform applications through SAP PartnerEdge – Build, you need to pass the application readiness check. Review the Application Readiness Check Guide

SAP Certified

Get your solution certified once you have performed the application readiness check. The SAP Certified status allows ISVs offering software that integrates with SAP solutions to have your applications, integrations, or adapters tested by SAP experts. This allows you to:

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Utilize the SAP Certified logo in your marketing materials, Web site, and promotional activities for your SAP Certified solutions.

Direct your prospects to the online directory listing of certified solutions, so they can search and find your solution.

Showcase your products as SAP Certified to SAP customers and consulting partners at events, such as the SAPPHIRE NOW and SAP TechEd conferences.

When you’re ready, apply to certify your application with SAP.

Start small, prove success, and then grow your business

Embed SAP Cloud Platform into your cloud applications to deliver your solution as a self-contained cloud service to your customers. It’s priced clearly – you just pay 25% of the subscription revenues that you earn from your customers, as remuneration for the services from SAP Cloud Platform.


This offer is available to all partners in the SAP PartnerEdge – Build program that have built packaged solutions that are deployable on SAP Cloud Platform, using the services contained in the innovation or multi-cloud starter pack for SAP Cloud Platform. See the SAP Partner Development Licensing guide for more details.


To learn about embedded PaaS royalties and Governor Limits, visit the SAP PartnerEdge site (accessible to partners only).

Bundle or package other SAP solutions

To increase your commercial choices and flexibility in bringing your applications to market, you can either bundle production licenses of the SAP solutions that are required to run your application with your application or package such licenses into your application. These licenses are offered at preferential rates (partners may refer our ISV price list) and can only be used for the operation of your application. 

Would you like to get started?

Select the program option that's right for you.
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SAP PartnerEdge – Build

Select the full engagement model to get everything you need to plan, develop, and take your solution to market for the cost of €2,000* per year. A named SAP partner service advisor is available to speed up your application development.

SAP PartnerEdge Open Ecosystem – Build

Get everything you need to start exploring SAP technologies, without the commitment. This option covers the first two stages, but does not offer go-to-market support. You can simply upgrade to the full engagement model at any time.

Each option gives you access to test, demo, and development licenses, both cloud as well as on premise. These licenses vary in price, with many available at no cost.


*Already a member of the SAP PartnerEdge program? Then your €2,000 base fee is waived. Visit the portal.

Stay connected

Take advantage of the power of partnership with SAP to leverage the SAP ecosystem and grow your business.
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Join the conversation

Connect, engage, and collaborate with other partners in our community forum. 


See what’s trending on our SAP partner social media sites.

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