- Marketing and Merchandising Data and Insights
- Merchandise and Assortment Planning
- Omnichannel Marketing
- Omnichannel Pricing and Promotions
Predict, anticipate, and deliver engaging shopper experiences in the moment
Prepare to win in a digital world where technology is rewriting the rules of retail
The retail business is changing and leading retailers are finding that they need to act in the moment to harness opportunities for profitable growth. Learn how you can run live and in the moment by taking control of your digital transformation and reimagining everything from business models to shopper engagement.
Get the facts
Find retail software tailored to your needs
SAP S/4HANA Retail for merchandise management
Meet the demands of a digital economy and omnichannel retail with support for all core retail processes. Gain insights into operational retail data and provide users with contextual, real-time information and a simple user interface to make faster decisions and deliver a better consumer experience.
SAP Customer Activity Repository
Improve demand forecasting and maximize promotion and assortment effectiveness with the SAP Customer Activity Repository application. This unified data repository collects multichannel customer and point-of-sale data in real time, prepares it for analysis, and makes it ready for consumption by other applications.
Transform your business faster with help from SAP Digital Business Services
Realize your business goals by simplifying and accelerating your digital transformation
In an era focused on continuous innovation and anticipating customer needs, it can be hard to turn your vision into reality. This is where SAP Digital Business Services can help. We’re part of SAP, so we know SAP software better than anyone else. With over 40 years of experience, we can help you reach your business transformation goals, and everything in between.
Transform your business with unparalleled service support enterprise-wide
SAP Digital Business Services connects business and IT to help you close the gap between your digital transformation strategy and execution. From designing and value discovery to accelerated innovation to productive usage for tangible business results, you can evolve your business by breaking new ground with a trusted adviser that knows SAP software best.
What are leading analysts saying about SAP?
SAP takes the lead in supply chain execution and fulfillment
In an IDC MarketScape study of seven key vendors with a robust suite of supply chain execution and fulfillment applications and the capability to provide an integrated approach to supply chain execution and fulfillment, SAP is named the leader.
See how retail companies are succeeding with SAP
Get fresh perspectives from retail experts
How the Internet of Things (IoT) is poised to change retail
The IoT is causing positive disruption in retail. See how IoT-related technologies may be utilized to boost both in-store and online retail transactions.
Seven under-the-radar retail trends for 2017
Find out why retailers who are prepared for the hidden trends in retail are poised to succeed in 2017 – and how you can get ready for them.
Communities and Events
Manage your retail business enterprise-wide
Simplify HR processes and engage your workforce to drive better business results, empower your workforce, and develop your talent.
Bring together financial processes with automated, real-time analytics, and translate them into forward-looking business insight across the entire organization.
Take advantage of in-depth data analysis, predictions, and processing of complex events, and combine data from a variety of sources into one, integrated platform.
Cloud and Data Platforms
Leverage business applications that use the latest technology advancements – including the SAP HANA platform, cloud, mobile, and more.
Internet of Things (IoT)
Deploy high-velocity, intelligent edge IoT applications using business and technology services.