Autonomous Unified Commerce

Create engaging customer experiences by unifying channels and aligning demand, supply, and fulfillment through AI-enabled orchestration.
Woman in black dress examining a handbag in a boutique clothing store with a rack of garments.

Optimize customer journeys with AI-enabled execution

Generate value and convert shoppers into loyal customers by optimizing assortments, aligning inventory with demand, and orchestrating workflows in real time with autonomous AI.

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Autonomous Unified Commerce

Sense demand, intent, and operational signals and translate them into synchronized actions across merchandising, planning, marketing, shopping and fulfillment to drive higher margins, conversion, and customer lifetime value while lowering operating cost.

Enrich product data through automated catalog assignment

Automatically classify items and assign hierarchy to improve data quality and speed time to shelf. 

Optimize inventory with intelligent assortment and promotion planning

Continuously adjust inventory and promotions to reduce waste and improve availability. 

Drive growth by orchestrating marketing planning and execution

Target the right customers and optimize campaigns to increase conversion and revenue.

Increase conversion with guided shopping journeys

Deliver personalized recommendations and support to guide shoppers to purchase.

Ensure reliable fulfillment through collaborative demand and supply

Orchestrate order flow and resolve exceptions to deliver a dependable experience.

Unified commerce assistants that work for you

Elevate customer engagements with AI assistants that guide merchandising decisions using AI agents to execute planning tasks.

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Automates product evaluation, attribute enrichment, taxonomy classification, and store assortment placement.

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5-10

%

reduction in markdown leakage*

33-66

%

reduction in time to get product to shelf*

50–70

%

reduction in manual work for category management FTEs*

See what customers are saying

Moving a new product from supplier to shelf remains unnecessarily slow and more manual. With SAP, we are building new AI-driven, autonomous assistants and agents that will accelerate and simplify complex process, evaluate new items, enrich product data, and will help get new products classified and listed correctly the first time. We expect this to reduce markdown leakage, speed up product availability, and remove manual effort across merchandising that will allow our teams to focus more on strategic, value-driven work.

Alan Jensen, CIO, Salling Group

Industries that use Autonomous Unified Commerce

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See our solutions in action

Learn how solutions tailored to your industry can help you improve operations, innovate faster, and grow with confidence.

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Discover how SAP GROW helps businesses in every industry scale faster with AI-powered cloud ERP designed for growth.

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See what’s ahead with SAP road maps

Explore SAP road maps to learn about upcoming innovations, product advancements, and future capabilities.

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*SAP Global Value Advisory, 2026.

Disclaimer: Value estimates are projections based on industry benchmarks and are not guaranteed outcomes.

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