Customer Snapshot: Overview
With a 30-year history of creating superior products for discerning professionals and frequent travelers, Tumi is recognized as the world's leading brand of luxury travel, business and lifestyle accessories. Tumi's success can be traced to its continual focus on its principles of design excellence, functional superiority and technical innovation.
Number of Employees
Implementation Partner URL
South Plainfield, New Jersey, USA
Line of Business
Finance, Human Resources, Service
SAP Business Suite, SAP Business Warehouse, SAP Customer Relationship Management (SAP CRM), SAP ERP Financials, SAP Extended Warehouse Management (SAP EWM), SAP Forecasting and Replenishment, SAP Sales for Retail and Wholesale Distribution
Customer Snapshot: History
Customer Snapshot: Business Model
Customer Snapshot: Success Strategy
Becoming Proactive instead of Reactive
Tumi needed to improve relationships with both wholesale and retail customers, and increase customer fill rates. The company needed a solution that would help them to improve reactions to market trends, better predict inventory needs, and provide faster, more accurate financial reporting.
Meet the Criteria – in Every Capacity
“The criteria that we were using when we looked for a new solution was that it had to be a complete system. It had to be an integrated system. We needed to make sure that everyone was looking at the same information at the same time. It had to expand with a company that was growing rapidly.”
Tumi chose SAP because of the breadth of information that we were able to get from every channel, whether it’s retail to warehousing to customer service.
Enter SAP: The SAP Experience
From the beginning, Tumi knew that implementing SAP was going to impact the business in many ways. The SAP ERP application has increased visibility across the organization, improved decision making and streamlined processes; the solution will also support and scale with the company’s explosive growth.
We saw the processes; we saw them work. We knew that we could expand and grow with this solution.
It was the natural migration of our business, but it would have been impossible with our legacy systems. Now we’re distributing products to our own stores and have offices and sales teams in many countries.
Better Business: Benefits
When a retail customer calls to find out where an order is, we used to have to put the customer on hold while we called the warehouse. Our customers expect more than that… Now with SAP CRM, we can provide better service to those consumers. If they sent a bag in for repair, we can tell them exactly where it is, no matter who picked up the phone. It’s all in the same system now.
Notably dramatic results since implementing SAP Business Suite:
30% Reduction in inventory levels
38% Reduction in warehouse space
44% Reduction in outstanding days sales
25% Increase in sales