Ego Pharmaceuticals Pty. Ltd.
Customer Snapshot: Overview
92% ROI in five years
When a young chemist, Gerald Oppenheim, and his wife, Rae, a nurse, saw a need for products to restore and maintain healthy skin, they developed Ego Pine Tar Bath Solution (now Pinetarsol) in the laundry room of their suburban Melbourne home. Since then, Ego has continued to grow, researching and developing skin care products and treatments.
Ego Pharmaceuticals Pty. Ltd.
Number of Employees
Line of Business
Finance, Manufacturing, R&D/Engineering, Supply Chain
SAP Business All-in-One, SAP BusinessObjects Business Intelligence, Edge edition, SAP Solution Manager
Clarity Consulting Group Australia Pty. Ltd.
Customer Snapshot: History
From its start in 1953 as a family business, Ego has grown to produce a comprehensive range of skin and health care products for sale in Australia and around the world. The name “Ego” is an acronym for Erwin and (founder) Gerald Oppenheim; Dr. Erwin Oppenheim, Gerald’s father, was a dermatologist.
Customer Snapshot: Business Model
We’ve got to be more clever than the larger organizations to survive!
Customer Snapshot: Success Strategy
Innovation is part of Ego’s DNA. Ego remains an innovative company due to their constant research and production of great quality products, and they’ve also made sure to use the best systems to drive their processes. Focusing on potential growth, Ego made sure they chose a system that would grow with them.
Ego Pharmaceuticals understood that SAP solutions would grow with the company and provide built-in support and proven best practices for business processes. Ego also recognized that with SAP there would be a smooth integration with existing functionality.
We chose an SAP Business All-in-One solution for its strong, process-driven support that covers procurement, manufacturing, warehousing, and everything in between. The software also incorporates many of the best practices in our industry, supports multiple languages and currencies, and requires little development effort on our part.
Enter SAP: The SAP Experience
With software for financials, materials and warehouse management, production planning, sales and distribution, the SAP implementation involved rigorous change management to improve operations, including modification of more than 250 operating procedures. Thanks to Clarity and SAP, Ego can run more efficiently and be better prepared for tomorrow’s challenges.
We asked people who were on the shop floor, riding the forklifts, receiving goods, and taking raw materials and bringing them from the warehouse to the production area—how their processes work.
Assigning unique identifier numbers for each version of each product in each market has dramatically reduced shipping error rates. Managers can now log in from anywhere to see order status; they also have timely, reliable information about stock levels and where products are being delivered – significantly improving efficiency.
“Our new software has helped us implement robust processes across the organization – from international marketing, managing our point-of-sale materials, accounting, sales support, and more.”
Better Business: Benefits
Ego installed SAP Business All-in-One, the Edge edition of SAP BusinessObjects BI software and the SAP Solution Manager to increase reliability and lower total cost of ownership. Ego uses SAP Solution Manager to help meet compliance requirements; additional benefits include solution lifecycle support, integrated functions, controls, and reports, and compliance requirement traceability.
Better Business: Lessons Learned
Better Business: Run Simple
Ego’s future is all about innovation, a core business value that is emphasized throughout the company… Our SAP software will help us drive this innovation for many years to come.