Customer Snapshot: Overview
Eliminated 50% of non-standard KPI's
From unconventional PC startup to global technology leader, the common thread in Dell’s heritage is an unwavering commitment to the customer. Starting with $1,000 and a game-changing vision, Michael Dell reimagined how technology should be designed, manufactured and sold. 30 years later, Dell has become an industry and world leader poised for continued long-term growth.
Number of Employees
Round Rock, Texas, USA
Line of Business
SAP BusinessObjects, SAP HANA, SAP Data Services
Customer Snapshot: History
Customer Snapshot: Business Model
Since the first Dell PC was introduced in 1986, Dell has continued to shape the industry by breaking new ground and pioneering critical developments in home, small business and enterprise computing. They gather requirements directly through tens of thousands of daily customer interactions, organized events, social media venues and customer panels. Maintaining strong internal development capabilities, Dell spurs innovation that delivers value to customers.
Transforming computing for over 30 years.
Customer Snapshot: Success Strategy
Enter SAP: The SAP Experience
With the help of SAP HANA and SAP BusinessObjects, Dell has brought together 3 TB of data from mostly non-SAP data sources and has simplified and standardized its KPIs across the sales organization to better drive daily decision making. Simplification and consistency were achieved by removing 50% of non-standard KPI’s from the environment, automating about 90% of standard reports and metrics that the business uses, and a 60% improvement in performance over the legacy solution.
As a result, the salespeople have been empowered to be able to focus more time on their customers vs. data.
A world-class system.
Moving Business Forward
Better Business: Benefits
Better Business: Run Simple
Because we were looking for standardization, it wasn’t necessarily something that we were measuring in terms of revenue or cost savings but more about simplification and consistency.— Bart Crider, IT Director, DELL