Customer Snapshot: Overview
Improving products to attract 7 Billion customers.
Fueled by a desire to create delicious and nutritious food, Danone wants to remove barriers that separate them from their customers. With SAP HANA Cloud platform technologies, they can scalably create web and mobile apps that link customers directly to the company’s back-end systems, giving Danone the ability to react to billions of customers worldwide in real-time.
Number of Employees
Line of Business
Platform and Technology, Marketing, Sustainability
SAP Cloud Platform
Customer Snapshot: History
Yogurt as a Prescription Medicine
Improving health has been a Danone goal since the company’s origins. It started in 1919 as a family company making yogurt—sold by a physician’s prescription—to help children with intestinal disorders. Today, Danone has grown to one of the world’s largest food, beverage, and nutraceutical manufacturers, with a strategic focus on using nutrition to promote the health and well-being of their customers.
Customer Snapshot: Success Strategy
Strong Brands in the Right Places
Danone has pursued a strategy of creating strong brands and clearly defined geographical choices. For example, Evian bottled water is available in 120 countries. Danone also produces Aqua, the leading bottled water in Indonesia, and expanded Mexico’s Bonafont brand water to Brazil and Poland.
Danone heavily promotes the universal health benefits of their products, as well as healthy enjoyment, which is the combination of great taste and nutritional value.
For example, Danone wants to reach consumers on their mobile devices. The company seeks to initiate personalized two-way communications and then capture interaction data on their back-end systems. But the company doesn’t have an information technology budget that could support the up-front costs for developing a proprietary system with that level of sophistication.
As a long-time customer of SAP, Danone uses numerous solutions to improve business. For instance, the company uses the SAP ERP application to measure the carbon emissions related to 35,000 products. In addition to reducing their carbon footprint, the data and analysis helps Danone improve their decision making within the framework of environmental sustainability, which is a core company value.
Enter SAP: The SAP Experience
By choosing SAP HANA Cloud platform technology, Danone gains the ability to start small and pay incrementally for growth, while still having access to a reliable, scalable, highly secure infrastructure. The SAP HANA Cloud platform lets Danone easily and rapidly build user-friendly applications without having to make large, up-front investments in technology and resources.
SAP HANA offered exactly what we needed.
Our strategy for the future.
Because the solutions leverage SAP HANA, Danone can make business decisions based on real-time data.
Better Business: Benefits
Early successes using the SAP HANA Cloud platform include a lightweight call center in South Africa and a web shop for selling nutraceuticals in Germany. In South Africa, Danone can manage the entire order-to-cash cycle from one web application. The German web store includes a product catalog, fully integrated with SAP, that includes material master data, product images, nutrition values, and pricing. The online store also supports credit card payments.
Better Business: Run Simple
Short Curve, Fast Progress
The application development cycle has gone much faster than originally planned. Although Danone developers were not initially familiar with the SAP UI5 platform for developing rich user interfaces for modern web business applications, the learning curve was very fast, and the company’s first solution was implemented in about 60 days.
Fast and easy implementation.
Danone is now working to identify other opportunities for connecting consumers with their backend systems for commerce, market research, and customer care.
As Danone expands the use of the SAP HANA Cloud platform, the company plans to combine data from their own applications with resources such as Facebook and Twitter and analyze them all in the SAP HANA database, looking for insight and actionable data that can help Danone quickly explore potential new markets and opportunities.
Keeping up the pace with our consumers.