Maximize existing revenue streams and create new ones – while increasing brand control
Keep the cash registers ringing with merchandise solutions from SAP. Gain the insight you need to understand the impact of an event, product, or individual fan so you can fine-tune business operations to maximize performance. With comprehensive omnichannel sales support on a single commerce platform, you can facilitate a full range of processes for selling merchandise and digital assets, including e-commerce, e-marketing, e-service, Web channel analytics, and point of sale.
Empower business users to manage product content across channels and geographies
Increase marketing effectiveness by managing, structuring, and displaying product content consistently across all channels without support from IT. Our product content and catalog management software can help you:
Import product content from different sources, organize it hierarchically, and assign attributes dynamically or statically
Drive sales by distributing product content in catalogs geared to specific audiences in relevant touch points, markets, or geographies
Make each fan engagement count by delivering personalized, real-time offers
Engage fans at the right moment across all channels with relevant offers and messages that persuade them to buy with real-time personalization software from SAP. Make highly personalized, real-time offers that not only boost the loyalty of your fan base but maximize opportunities for cross- and up-selling. Provide a compelling and consistent fan experience that can drive revenue, and automatically learn what is or is not working for continual insight and improvement.
Increase merchandising revenue by turning real-time data into actionable insights
Understand and serve your fans better with interactive data visualizations and merchandise analytics solutions from SAP. Our software provides a unified record system on fans that consolidates data from point of sale, ticketing, Web logs, mobile apps, social media interactions, and other touch points. Enable collaborative decision making by integrating fan data from various data sources and turning that data into valuable information using dashboards with compelling visualizations.
Improve the Web experience by getting to know your visitors and how they use your site
Understand what's really happening as fans browse your site by using Web analytics software from SAP. Offering a steady flow of real-time information, our high-performance software lets you track and analyze the behavior of your known and unknown visitors. Armed with this intelligence, you can continuously improve the Web experience to retain existing fans, ultimately attract new ones, and increase the dollar volume each one spends.
Reimagine the way you do business with SAP Digital Business Services
Businesses everywhere are transforming into digital enterprises – but it’s not always that easy. SAP Digital Business Services can help guide your transformation journey every step of the way, from strategy to technology implementation and beyond.
Our experts take a holistic approach, helping you identify and implement new processes and capabilities while ensuring your operations continue to run smoothly. We’ll work to make sure your SAP software delivers ongoing, unsurpassed value as you address the evolving demands of the digital economy.
Get the support you need to efficiently implement and operate your SAP solutions – and take advantage of new technologies. We offer a range of support services, from foundation level to strategic engagement and co-innovation.