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Fan and Customer Loyalty Solutions

Expand your global fan base and win fans for life through innovative loyalty programs

Recognize and reward fans for their loyalty and activity with the team, league, or venue with solutions for fan loyalty from SAP. Implement innovative, integrated loyalty programs that deliver special rewards, targeted offers, and access to unique fan experiences. Facilitate information sharing and interactions across channels to support intelligent, relevant follow-up communications with fans, leaving a positive, lasting impression that can help you grow and maintain a loyal fan base.

Learn more about our fan and customer loyalty solutions

Solution Capabilities

Explore the capabilities of our fan and customer loyalty solutions:

Loyalty Management (CRM)

Turn consumers into advocates through multichannel loyalty programs

Create targeted multichannel loyalty programs that offer relevant, personalized rewards with loyalty management software from SAP. With our software you can:

  • Offer incentives and rewards without lowering prices
  • Keep the customer experience consistent across programs
  • Close the loop from initial distribution of points to fulfillment
  • Include partners in loyalty programs to extend the customer experience
  • Capture customer behavioral information to continually fine-tune your program
Loyalty Management

Identify fans at the point of sale and tighten the customer relationship with loyalty management solutions

Create a better fan experience with loyalty management solutions from SAP. With SAP software you can:

  • Identify fans at the point of sale
  • Improve the customer relationship
  • Create offers for vouchers and loyalty programs
Membership Management

Enrich the value of loyalty programs through flexible management options

Handle all levels of loyalty program membership with software for membership management from SAP. Use flexible models to:

  • Create individual, organization, or corporate memberships
  • Manage and track all program transactions in one central location
  • Capture rich information about fan behavior for a 360-degree view of each fan that enables you to create more personalized programs
  • Manage benefits and vouchers to enhance the value of programs and solidify fan loyalty
Loyalty, Rewards, and Recognition

Inspire unwavering fan loyalty by designing compelling reward programs

Design and develop reward programs using sophisticated rules to maximize loyalty with SAP software for loyalty, rewards, and recognition. Gain the ability to:

  • Change and improve program design as needed with flexible options
  • Customize programs using industry-specific attributes that maximize returns and benefits for fans
  • Define and manage reward rules that positively influence member behavior
  • Retain more fans, increase sales, and strengthen your brand
Tenure, Loyalty, and Rewards Analytics

Create best-in-class loyalty programs using fan-based intelligence

Capture rich fan information from your active loyalty management programs with tenure, loyalty, and rewards analytics software from SAP. With advanced analytics and visualizations, you can:

  • Gain insights into each fan's spending habits, likes, dislikes, and history
  • Adjust your programs to make the most of fan behavior
  • Develop best-in-class loyalty programs that increase fan loyalty and your bottom line

Reimagine the way you do business with SAP Digital Business Services

Businesses everywhere are transforming into digital enterprises – but it’s not always that easy. SAP Digital Business Services can help guide your transformation journey every step of the way, from strategy to technology implementation and beyond.

Our experts take a holistic approach, helping you identify and implement new processes and capabilities while ensuring your operations continue to run smoothly. We’ll work to make sure your SAP software delivers ongoing, unsurpassed value as you address the evolving demands of the digital economy. 


Quickly adopt and maintain SAP solutions

Get the support you need to efficiently implement and operate your SAP solutions – and take advantage of new technologies. We offer a range of support services, from foundation level to strategic engagement and co-innovation.

View product documentation

Get a wealth of information – about everything from installation and upgrades to security, integration, and product availability.

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