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Pricing and Promotions Solutions

Plan and manage optimal pricing, promotions, and markdowns over the product lifecycle at point of sale and across channels

Increase revenue, customer loyalty, and market share throughout the product lifecycle. Our software helps you optimize strategic and operationally effective pricing, promotions, and markdowns:   

  • Counteract pressures such as competitive online pricing and rapidly changing consumer preference
  • Protect profits despite rising costs by leveraging shopper demand patterns
  • Align pricing and promotions with your overall merchandising strategy

Learn more about our pricing and promotions solutions

Solution Capabilities

Explore the capabilities of SAP software for pricing and promotions


Enable omnichannel advertising and promotions with comprehensive solutions

Help retailers maximize sales by planning promotional offers and advertising to match consumer preferences in all channels. Our promotions software can support retailers with their omnichannel advertising:   

  • Integrate merchandising and marketing to manage promotions holistically
  • Increase collaboration, reduce manual workload, and manage channels and vendor activity better
  • Raise customer loyalty and satisfaction levels
  • Boost sales and profitability with improved promotion planning

Learn more about our promotions solutions

Price Planning and Optimization

Appeal to customers and maximize profits with price planning and optimization

Set optimal pricing in your retail store and respond to increasing competition, narrowing margins, and changing customer tastes. With our price planning and optimization software, you can:·        

  • Align customer demand and business objectives with pricing through automation at the store and SKU level    
  • Simplify dynamic price changes as consumer demand shifts and cut overhead costs by integrating pricing execution
  • Maximize overall sales and profitability
Markdown Management

Improve markdown management strategies and align with business objectives

Minimize inventory by aligning with sales and marketing strategies with help from our markdown management software. Use the software to:·        

  • Recommend markdown prices and dates at the start of the season using defined business rules and science-based strategies
  • Monitor sales continuously to clarify performance
  • Improve margins and maintain profits while reducing inventory and increasing productivity

Quickly adopt and maintain SAP solutions

Get the support you need to efficiently implement and operate your SAP solutions – and take advantage of new technologies. We offer a range of support services, from foundation level to strategic engagement and co-innovation.

View product documentation

Get a wealth of information – about everything from installation and upgrades to security, integration, and product availability.


Reimagine the way you do business with SAP Digital Business Services

Businesses everywhere are transforming into digital enterprises – but it’s not always that easy. SAP Digital Business Services can help guide your transformation journey every step of the way, from strategy to technology implementation and beyond.

Our experts take a holistic approach, helping you identify and implement new processes and capabilities while ensuring your operations continue to run smoothly. We’ll work to make sure your SAP software delivers ongoing, unsurpassed value as you address the evolving demands of the digital economy. 

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