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Thriving Sports and Culture Solutions

Foster an active, culturally rich, and tolerant society with thriving sports and culture

Shape the culture and shared experiences that turn citizens into a community. Use SAP solutions for thriving sports and culture to:

  • Foster an open culture to lay a foundation for greater collaboration
  • Establish an inclusive society that is free, diverse, and fair

Learn more about our thriving sports and culture solutions

Solution Capabilities

Explore the capabilities of SAP software for thriving sports and culture:


Help ensure reliable ticket sales across all channels with ticketing solutions

Manage special campaigns, price reductions, subscriptions, and season tickets with event ticketing solutions from SAP. Use our software to:

  • Specify every step of ticketing marketing activities through integrated campaign management and budget monitoring
  • Analyze fan purchasing habits in detail and gain a comprehensive understanding of their preferences
  • Evaluate ticketing sales and marketing costs of each event by choosing from a wide range of reports or creating custom reports


Membership Management

Enrich the value of loyalty programs with flexible membership management

Handle all levels of loyalty program membership with software for membership management from SAP. Use our software to:

  • Create individual, organization, or corporate memberships with flexible models
  • Track all program transactions in one central location
  • Capture rich information about fan behavior for a 360-degree view of each fan that enables you to create more personalized programs
  • Manage benefits and vouchers to enhance the value of programs and solidify fan loyalty
Loyalty, Rewards, and Recognition

Gain and retain fans with loyalty, rewards, and recognition programs

Design and develop programs using sophisticated rules to maximize loyalty with software for loyalty, rewards, and recognition from SAP. With our software, you can:

  • Change and improve program design as needed with flexible management options
  • Customize programs with industry-specific attributes to maximize returns and benefits for fans
  • Define and manage reward rules that positively influence member behavior
  • Retain more fans, increase sales, and strengthen your brand
Omnichannel Commerce

Increase revenue per fan with streamlined, simplified omnichannel commerce

Generate more revenue from fans and run more efficient processes with omnichannel commerce solutions from SAP. Our software can help you:

  • Provide fans with highly relevant and productive interactions at every touch point – from shopping to orders to returns – whether they're shopping online, by phone or mobile device, or in the store
  • Deliver a consistent experience across a variety of channels to increase sales
  • Gain a competitive edge over other business-to-consumer organizations
Digital Asset Management

Enhance productivity, compliance, and revenue with digital asset management

Offer marketers a central repository that supports comprehensive metadata handling, advanced search, versioning, and flexible workflows. Use SAP software for digital asset management to:

  • Incorporate digital assets within marketing processes and streamline usage tracking
  • Improve processes by reducing digital asset duplication
  • Help ensure brand compliance, adhere to asset rights obligations, and distribute approved assets efficiently
Operations and Maintenance

Optimize asset use and worker safety with better operations and maintenance

Promote optimal asset maintenance through proactive, preventive, and condition-based operations and maintenance activities. SAP solutions can help you:

  • Support maintenance planning, procedure development, and resource availability
  • Develop visual work instructions and safety information for workers and assets
  • Access, transfer, complete, and manage assigned work orders anytime and anywhere
  • Increase equipment reliability, improve asset use, and enable safer maintenance processes

Quickly adopt and maintain SAP solutions

Get the support you need to efficiently implement and operate your SAP solutions – and take advantage of new technologies. We offer a range of support services, from foundation level to strategic engagement and co-innovation.

View product documentation

Get a wealth of information – about everything from installation and upgrades to security, integration, and product availability.


Reimagine the way you do business with SAP Digital Business Services

Businesses everywhere are transforming into digital enterprises – but it’s not always that easy. SAP Digital Business Services can help guide your transformation journey every step of the way, from strategy to technology implementation and beyond.

Our experts take a holistic approach, helping you identify and implement new processes and capabilities while ensuring your operations continue to run smoothly. We’ll work to make sure your SAP software delivers ongoing, unsurpassed value as you address the evolving demands of the digital economy. 

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