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Marketing with Speed and Agility Solutions

React quickly and capitalize on market opportunities before they disappear

Do more with less, streamline your marketing operations with greater alignment of your teams and resources.  React quickly to market opportunities with real-time market and performance insights, and increase collaboration among internal and external teams. Optimize marketing across channels, customers, and content to drive greater demand and growth.

Learn more about our marketing with speed and agility solutions

Solution Capabilities

Included capabilities

Marketing Planning and Budgeting

Improve agility and transparency with marketing planning and budgeting

Gain full transparency on budget status and collaborate on marketing planning and budgeting. With SAP software you can:

  • Centrally create and maintain marketing plans and budgets to streamline planning processes and accelerate re-planning cycles
  • Eliminate disparate and inaccurate excel files
  • Track marketing spend in real-time to quickly make strategic decisions
  • Coordinate marketing activities that complement each other and maximize results with a centralized marketing calendar
Campaign Management and Optimization

Engage your customers with campaign management and optimization

Orchestrate targeted campaigns and personalized engagements with campaign management and optimization solutions from SAP. With SAP software you can:

  • Plan and execute targeted multi-wave campaigns through e-mail, SMS, direct mail, social media, and other channels
  • Comply with email regulations
  • Maximize results and improve business alignment with a centralized marketing calendar
  • Optimize marketing performance with in-depth customer intelligence and real-time campaign analytics
Digital Asset Management

Enhance productivity, compliance, and revenue by managing digital assets better

Centralize the management of comprehensive metadata and support advanced search, versioning, and flexible workflows for your digital assets with solutions from SAP. Better incorporate digital assets within marketing processes and streamline usage tracking. Improve processes by reducing asset duplication, enhancing brand compliance, adhering to asset rights obligations, and distributing approved assets efficiently.

Product options that may be deployed as part of this solution include:

SAP CRM: Marketing

SAP Hybris Digital Asset Management by OpenText

Marketing Collaboration

Collaborate with key stakeholders to increase speed to market and optimize decision making

Help marketers reduce boundaries across departments and geographies with solutions for marketing collaboration from SAP. The solutions enable project participants to streamline processes, share best practices, and collaborate as a team and with external vendors. Bring together people, data, processes, and content, and centralize discussions around projects to reduce duplication and improve productivity. Strategize and problem-solve faster to drive better business results.

Product options that may be deployed as part of this solution include:

SAP Hybris Marketing

SAP CRM: Marketing


Insights and Performance Management

Optimize marketing in real time with insight and performance management

Identify the current and potential value of your customers with insight and performance management solutions from SAP. The 360-degree view across all interaction channels will help you:

  • Identify opportunities quickly and discover key insights on segments, products, channels, and more
  • Gain real-time transparency into marketing performance using an executive dashboard
  • Make better decisions faster
  • Use in-depth customer data and analysis to optimize marketing performance in real time

Solution Delivery Options

  • SAP offers delivery options for Marketing with Speed and Agility.  Foundational products include SAP Hybris Marketing for cloud deployment, or SAP CRM (Marketing) for on-premise deployment. Find out more about these products here.
  • Additional product options may be deployed as part of this solution. Find out more about these products within each Solution Capability.

A 7-strategy guide to marketing

Learn everything you need to know about building stronger relationships – one customer at a time, in this comprehensive guide for marketers.

Finding the signal through the noise

Read about the changing role of the Chief Marketing Officer (CMO), including a case study and input from CMOs regarding the drive of new marketing innovations - in this paper sponsored by SAP and written by The Economist Intelligence Unit.


Reimagine the way you do business with SAP Digital Business Services

Businesses everywhere are transforming into digital enterprises – but it’s not always that easy. SAP Digital Business Services can help guide your transformation journey every step of the way, from strategy to technology implementation and beyond.

Our experts take a holistic approach, helping you identify and implement new processes and capabilities while ensuring your operations continue to run smoothly. We’ll work to make sure your SAP software delivers ongoing, unsurpassed value as you address the evolving demands of the digital economy. 


Quickly adopt and maintain SAP solutions

Get the support you need to efficiently implement and operate your SAP solutions – and take advantage of new technologies. We offer a range of support services, from foundation level to strategic engagement and co-innovation.

View product documentation

Get a wealth of information – about everything from installation and upgrades to security, integration, and product availability.


SAP Jam for marketing

With SAP Jam, your marketing team can streamline campaigns, product launches, and events; enable sales to exceed revenue goals; and improve engagement with customers, partners, and agencies.

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