Create in-the-moment customer experiences and individualized marketing across channels
Engage customers in the right moments. Understand the customer’s context, intents and motivations to make relevant and timely offers and messages that fulfills the customer’s wants and needs. Engage seamlessly through personalized interactions across Web, call center, storefront, mobile, or social media channels.
Purchasing Power is one of the fastest-growing e-retailers, offering the industry-leading employee purchase program. To extend its best in class shopping experience, Purchasing Power leverages the SAP Hybris Suite to provide an overall enhanced customer experience.
German Football Association
DFB, Germany’s football association, is the world’s largest sports federation with a whopping 6.8 million members. Find out how they’re using our CRM marketing software to score more points with fans and improve brand loyalty across digital and mobile channels.
Optimize targeting for omnichannel campaigns with real-time customer insights
Empower campaign managers to define the best customers and prospects with audience discovery and targeting solutions from SAP. Consume and run optimization algorithms and apply interactive visualizations to explore customer data quickly. Personalize messaging and campaign offers by using data export definitions. With high-performance customer segmentation, managers have the real-time data they need to optimize customer interactions, response, and conversion rates.
Turn consumers into advocates with multichannel loyalty programs that create relevant, consistent customer experiences
Create targeted loyalty programs that offer relevant and personalized rewards with marketing software from SAP. Build loyalty with incentives and rewards without dropping prices. Maintain a consistent customer experience across multichannel loyalty programs. Close the loop from initial distribution of points to final fulfillment. Include partners in loyalty programs to extend the customer experience. Capture customer behavioral information to continually fine-tune your loyalty program.
Deliver personalized, real-time offers and content through the best channels at the right times
Engage customers at the right moment with relevant offers and messages that influence their purchasing decisions by relying on real-time personalization software from SAP. Improve customer retention and loyalty while maximizing cross- and up-sell opportunities with highly personalized, real-time offers across all channels. Drive revenue by providing a compelling and consistent customer experience. Automatically learn what’s worked and what hasn't for continual insight and improvement.
Personalize services to keep sales pipelines full and flowing
Support high-performing inbound and outbound sales and service with SAP software for customer acquisition through contact centers. By providing tools for agent guidance and contact center operations, the software helps improve customer data accuracy and enables agents to qualify leads, capture customer and marketing-related data, and conduct sales. Make the contact center a hub for delivering compelling product and service recommendations that improve revenue and increase market share.
Boost sales by targeting content to customers based on who they are and what they do
Strengthen customer loyalty with marketing software from SAP that manages your customers’ Web experience and takes content personalization to a new level. Use advanced, behavior-based personalization to target customers based not simply on who they are but on what they do. Increase average order size by collecting customer information from all channels and providing a personalized Web shopping experience.
Manage your brand by responding rapidly to existing customers, and reach new prospects with targeted social engagement
Give customers and prospects the personalized experience they deserve with marketing software from SAP for building social campaigns and engagement. Empower your marketing and customer service teams to collaborate and respond quickly to customer inquiries, issues, or comments on social media channels. Engage your audience with targeted social campaigns that let you reach the prospects you know, as well as unknown prospects with similar identities, behavior, and interests.
Our integrated, quick-to-deploy solutions can get you up and running in a matter of weeks with the functionality you need to rapidly attract prospects, consistently retain customers, and close more deals.
Reimagine the way you do business with SAP Digital Business Services
Businesses everywhere are transforming into digital enterprises – but it’s not always that easy. SAP Digital Business Services can help guide your transformation journey every step of the way, from strategy to technology implementation and beyond.
Our experts take a holistic approach, helping you identify and implement new processes and capabilities while ensuring your operations continue to run smoothly. We’ll work to make sure your SAP software delivers ongoing, unsurpassed value as you address the evolving demands of the digital economy.
Get the support you need to efficiently implement and operate your SAP solutions – and take advantage of new technologies. We offer a range of support services, from foundation level to strategic engagement and co-innovation.