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Demand Management Solutions

Manage and analyze demand streams to feed operational planning and drive greater productivity and customer satisfaction

Match supply more closely with demand using SAP software for demand management to improve efficiency, productivity, and customer satisfaction levels. Collect internal and external demand streams, analyze their input, and use the resulting insight to create rational demand plans and update them as needed. Integrate internal and external demand data across sales and supply functions as a foundation for trade promotion activities and other means of demand shaping.

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Solution Capabilities

Included Capabilities

Promotion Planning and Optimization

Enhance the value of trade promotion programs

Optimize the success of your promotions with SAP software for promotion planning and optimization. You can:

  • Get reliable recommendations for promotional activity by running what-if simulations based on order history, retail point-of-sale, and market research
  • Predict and optimize promotion outcomes, including revenue and profit, for both manufacturers and retailers through predictive analytics
  • Determine the best way to promote a given product, such as discounts, rebates, or premiums

Demand Planning

Integrate demand data to provide more accurate forecasts for operational planning

SAP software helps companies project demand with improved accuracy by integrating data from multiple sources with continuous updates from the field. Collaborative demand planning draws real-time data from salespeople, vendors, and customers. Robust tools support the statistical analysis and judgmental adjustments to turn the data into insight. Deeper insight means more accurate forecasts, tighter inventory control, and higher customer service levels.

Multilevel Replenishment

Automate multilevel replenishment calculations with SAP Forecasting and Replenishment for Retail

  • Get optimal order quantities for stores and distribution centers based on anticipated customer demand, current inventories, and both logistical and cost optimization aspects.

  • Integrate this key information into all levels of the supply chain in your replenishment process.

  • Save costs by reduced inventory levels and increase customer loyalty and turnover by less out of stock situations.

Service Parts Planning

Inventory planning across a distribution network based on parts volumes, velocity, and segments

SAP software supports comprehensive service parts planning and procurement, complete with full parts inventory visibility. You can make more informed distribution decisions based on what’s currently happening. You can also avoid missing opportunities to reduce costs as well as aggregate inventory data to determine parts availability. You benefit from increased efficiency; more aligned processes across parts planning, warehousing, and fulfillment; and superior customer service levels.


Take the fast lane with rapid deployment

Drive more effective demand management with the SAP Demand and Supply Network Planning rapid-deployment solution. Easily create and verify demand plans for more accurate forecasting and enhanced inventory optimization.


Quickly adopt and maintain SAP solutions

Get the support you need to efficiently implement and operate your SAP solutions – and take advantage of new technologies. We offer a range of support services, from foundation level to strategic engagement and co-innovation.

View product documentation

Get a wealth of information – about everything from installation and upgrades to security, integration, and product availability.

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