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Consumer Products

Serve savvy consumers by delivering personalized experiences and relevant products in the moment

Predict your consumers’ needs to provide perfectly tailored product suggestions – live and on demand – and meet market expectations using accurate, real-time insights. By engaging in digital transformation, you can pursue ambitious growth strategies to accelerate sales and win new customers.

Sustainable Product Innovation

  • Project and Portfolio Management
  • Product Lifecycle Management

Sourcing and Procurement

  • Strategic Sourcing and Supplier Management
  • Operational Procurement
  • Commodity Management

Agile Manufacturing

  • Manufacturing Management
  • Product Safety and Stewardship Network
  • Operational Excellence

Real-Time Supply Chain

  • Demand-Driven Business Planning
  • Response and Supply Management
  • Logistics and Order Fulfillment

Sales and Marketing

  • Marketing Management
  • Sales Management
  • Trade Management
  • Service Management
  • Commerce Management
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Creating value in a digital world where the consumer is in charge

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Engage customers and capitalize on new opportunities by identifying and delivering value exactly where and when the need arises. Find out how your consumer products business can meet today’s challenges and move from carts to hearts by adopting digital transformation and the newest technology trends.

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Deepen your relationship with suppliers and customers with Industry 4.0

Deliver an entirely new platform to give your customers and business more value. Explore how the next evolution of Industry 4.0 provides an opportunity to restructure product development to redefine manufacturing processes and embed digital technology into your products.

Get the facts

>10%

increase in customer satisfaction.

SAP S/4HANA white paper

>25%

reduction in inventory levels.

SAP S/4HANA white paper

>10%

increase in on-time delivery.

SAP S/4HANA white paper

Find consumer products software tailored to your needs

Ensure your products are the top on consumers’ minds – and on their shopping list – with our solutions for consumer products companies. Tackle constantly shifting demands to better serve customers and position your company as one they can trust.
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SAP S/4HANA and SAP Hybris Commerce Cloud

SAP S/4HANA

SAP Hybris Commerce Cloud

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SAP S/4HANA

Adopt industry best practices while reaching operational excellence with our real-time enterprise resource management suite for digital business that can be deployed in the cloud or on premise.

SAP Hybris Commerce Cloud

Engage and transact with your customers anywhere, at any time, and on any device with the built-in omnichannel versatility offered by our B2B and B2C commerce software. 

Transform your business faster with help from SAP Digital Business Services

Jump-start your SAP solutions and drive ROI by collaborating with industry experts, consultants, and support engineers to receive guidance, prescriptive best practices, and expertise – no matter where you are on your journey.
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Icon of arrow moving forward, representing acceleration with SAP Digital Business Services

Realize your business goals by simplifying and accelerating your digital transformation

In an era focused on continuous innovation and anticipating customer needs, it can be hard to turn your vision into reality. This is where SAP Digital Business Services can help. We’re part of SAP, so we know SAP software better than anyone else. With over 40 years of experience, we can help you reach your business transformation goals, and everything in between.

Icon of people representing enterprise-wide service support from SAP Digital Business Services

Transform your business with unparalleled service support enterprise-wide

SAP Digital Business Services connects business and IT to help you close the gap between your digital transformation strategy and execution. From designing and value discovery to accelerated innovation to productive usage for tangible business results, you can evolve your business by breaking new ground with a trusted adviser that knows SAP software best.

What are leading analysts saying about SAP?

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SAP recognized in readers’ choice survey on supply chains

Discover how technology is reshaping the paradigm for undertaking changes in business processes, and learn how your company should invest in its supply chain. See where SAP fits in this recent readers’ choice survey.

SAP leads in readers’ choice survey on IT infrastructure

Invest in IT infrastructure to embed digital transformation into every aspect of your company. SAP has been named as a leader in this technology shift.

See how customers are succeeding with SAP

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100% growth with SAP S/4HANA Enterprise Management

Discover how Sonnentracht improves product traceability and quality control and manages barrels of inventory in real time.

Retaining the best talent with SAP SuccessFactors solutions

Find out how Edita streamlines talent management processes and increases employee engagement to become a more agile company.

90% reduction in time to build data models in SAP HANA

Learn how Ferrara Candy Company increased sales reps’ efficiency and performance with real-time visibility into customers.

Turn data challenges into business opportunity

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Find out how artificial intelligence can help your consumer products company stay competitive by mimicking human logic and thinking to conduct quality inspection of goods.

Get the latest news and trends from experts

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Mark Osborn
Vice President of Digital Strategy and Business Planning for Consumer Products
SAP

Make digital transformation happen in simple, economic ways

Use the digital transformation in your consumer products company to redefine your business and the categories in which you compete – with just minor investments.

Don Gordon
Global Consumer Products Industry Marketing
SAP

How CIOs lead digitalization of consumer products industry

CIOs who respond to the digital challenge by taking advantage of business model and process opportunities can bring their organization to new heights.

Colby Sheridan
Global Director of Sales and Trade Management Solutions, Consumer Products
SAP

Reimagining trade management

Plan and execute mutually profitable trade promotions with retailers for your consumer products company by supporting more collaborative processes.

Communities and Events

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SAP Consumer Products on LinkedIn

Stay up to date on the latest trends, innovations, and solutions by joining other consumer products stakeholders to learn and share insights through blogs, discussions, and networking – and find out how SAP can help your consumer products business run better.

Manage your consumer products business enterprise-wide

From human resources to finance and analytics, we have the right solutions to run your consumer products business better, faster, and simpler enterprise-wide. Explore our comprehensive solutions for all business processes across all industries to find the solutions you need to build a connected business and enable continuous growth.
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Human Resources

Simplify HR processes and engage your workforce to drive better business results, empower your workforce, and develop your talent.

Finance

Bring together financial processes with automated, real-time analytics, and translate them into forward-looking business insight across the entire organization.

Analytics

Take advantage of in-depth data analysis, predictions, and processing of complex events, and combine data from a variety of sources into one, integrated platform.

Cloud and Data Platforms

Leverage business applications that use the latest technology advancements – including the SAP HANA platform, cloud, mobile, and more.

Internet of Things (IoT)

Deploy high-velocity, intelligent edge IoT applications using business and technology services.

See how SAP software helps you manage your agribusiness operations

Solutions for agribusiness from SAP help you efficiently manage the value chain and assure farm supply and quality.

Find the consumer products solutions that meet your needs

Sustainable Product Innovation
Sourcing and Procurement
Agile Manufacturing
Real-Time Supply Chain
Sales and Marketing
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