- Project and Portfolio Management
- Product Lifecycle Management
Consumer Products
Serve savvy consumers by delivering personalized experiences and relevant products in the moment
Predict your consumers’ needs to provide perfectly tailored product suggestions – live and on demand – and meet market expectations using accurate, real-time insights. By engaging in digital transformation, you can pursue ambitious growth strategies to accelerate sales and win new customers.
Creating value in a digital world where the consumer is in charge
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Engage customers and capitalize on new opportunities by identifying and delivering value exactly where and when the need arises. Find out how your consumer products business can meet today’s challenges and move from carts to hearts by adopting digital transformation and the newest technology trends.
Get the facts
>10%
increase in customer satisfaction.
SAP S/4HANA white paper
>25%
reduction in inventory levels.
SAP S/4HANA white paper
>10%
increase in on-time delivery.
SAP S/4HANA white paper
Find consumer products software tailored to your needs
Ensure your products are the top on consumers’ minds – and on their shopping list – with our solutions for consumer products companies. Tackle constantly shifting demands to better serve customers and position your company as one they can trust.
Transform your business faster with help from SAP Digital Business Services
Jump-start your SAP solutions and drive ROI by collaborating with industry experts, consultants, and support engineers to receive guidance, prescriptive best practices, and expertise – no matter where you are on your journey.
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Realize your business goals by simplifying and accelerating your digital transformation
In an era focused on continuous innovation and anticipating customer needs, it can be hard to turn your vision into reality. This is where SAP Digital Business Services can help. We’re part of SAP, so we know SAP software better than anyone else. With over 40 years of experience, we can help you reach your business transformation goals, and everything in between.
Transform your business with unparalleled service support enterprise-wide
SAP Digital Business Services connects business and IT to help you close the gap between your digital transformation strategy and execution. From designing and value discovery to accelerated innovation to productive usage for tangible business results, you can evolve your business by breaking new ground with a trusted adviser that knows SAP software best.
What are leading analysts saying about SAP?
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SAP recognized in readers’ choice survey on supply chains
Discover how technology is reshaping the paradigm for undertaking changes in business processes, and learn how your company should invest in its supply chain. See where SAP fits in this recent readers’ choice survey.
SAP leads in readers’ choice survey on IT infrastructure
Invest in IT infrastructure to embed digital transformation into every aspect of your company. SAP has been named as a leader in this technology shift.
See how customers are succeeding with SAP
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100% growth with SAP S/4HANA Enterprise Management
Discover how Sonnentracht improves product traceability and quality control and manages barrels of inventory in real time.
Retaining the best talent with SAP SuccessFactors solutions
Find out how Edita streamlines talent management processes and increases employee engagement to become a more agile company.
90% reduction in time to build data models in SAP HANA
Learn how Ferrara Candy Company increased sales reps’ efficiency and performance with real-time visibility into customers.
Get the latest news and trends from experts
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Mark Osborn
Vice President of Digital Strategy and Business Planning for Consumer Products
SAP
SAP
Make digital transformation happen in simple, economic ways
Use the digital transformation in your consumer products company to redefine your business and the categories in which you compete – with just minor investments.
Don Gordon
Global Consumer Products Industry Marketing
SAP
SAP
How CIOs lead digitalization of consumer products industry
CIOs who respond to the digital challenge by taking advantage of business model and process opportunities can bring their organization to new heights.
Colby Sheridan
Global Director of Sales and Trade Management Solutions, Consumer Products
SAP
SAP
Reimagining trade management
Plan and execute mutually profitable trade promotions with retailers for your consumer products company by supporting more collaborative processes.
Communities and Events
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Consumer Goods Sales & Marketing Summit 2017
Join this unique forum for sales, marketing, and IT leaders to learn about the specific challenges and best practices faced by consumer goods companies in the new digital age.
SAP Ariba Live
Talk digital transformation and customer success – and learn how to drive these changes in your business – when you hear dynamic speakers share valuable insights at SAP Ariba Live in Prague.
SAP Consumer Products on LinkedIn
Stay up to date on the latest trends, innovations, and solutions by joining other consumer products stakeholders to learn and share insights through blogs, discussions, and networking – and find out how SAP can help your consumer products business run better.
Manage your consumer products business enterprise-wide
From human resources to finance and analytics, we have the right solutions to run your consumer products business better, faster, and simpler enterprise-wide. Explore our comprehensive solutions for all business processes across all industries to find the solutions you need to build a connected business and enable continuous growth.
See how SAP software helps you manage your agribusiness operations
Solutions for agribusiness from SAP help you efficiently manage the value chain and assure farm supply and quality.