Customer Snapshot: Overview
One of the 5 biggest retailers in Europe
Eldorado has over 700 stores throughout Russia (including 250 franchise stores), and a large online presence. It is the largest consumer electronics and domestic appliances retailer in Russia. The company focuses on innovations in the consumer shopping experience and customer service.
Number of Employees
Line of Business
Platform and Technology, Marketing, Service, Sourcing and Procurement
SAP Business Warehouse, SAP Customer Relationship Management (SAP CRM), SAP HANA, SAP hybris B2B Commerce, SAP hybris B2C Commerce, SAP Planning for Retail
Customer Snapshot: History
Customer Snapshot: Business Model
Targeting the Growing Russian Middle Class
Eldorado's strategy focuses on the mass market of the middle class consumer, which represents the majority of the Russian population. Eldorado is present in every city with population of 500,000 and more than 90% of the cities with population between 250,000-500,000. Eldorado is rated in the Top-5 consumer electronics retailer in Europe, and Top-10 in the world. The company has expanded their target market to include premium formats and internet retailing—operating primarily through Eldorado branded stores.
Customer Snapshot: Success Strategy
Eldorado is the flagship of consumer electronics retailers in Russia. They are helping to create a new world for individual consumers – bright and filled with high quality products.
One System for Faster and Better Results
With new technologies from SAP, Eldorado is aiming to provide even faster responses, faster delivery, and better prices for its customers. The retailer recently transferred all their customer databases into SAP CRM. Beforehand, the data was spread over different systems.
Investing more in online business and focusing on our customer.
Enter SAP: The SAP Experience
Now all of Eldorado’s customer data is pulled into SAP CRM. This helps Eldorado to know and understand their customers better. SAP Customer 360 enables Eldorado to get even closer to their customers. SAP BW on SAP HANA has decreased the time of cost allocation in the closing period from a four-day run down, to four hours.
We can give the customers what they really want.
Better Business: Benefits
Quick Access to Knowledge = Buying Power
Eldorado is one of the world’s leading retailers, and always seeks state-of-the-art business products and practices. SAP Planning for Retail software is now integrated into Eldorado’s logistics and purchasing processes. Their buyers currently work directly with Eldorado’s Planning for Retail tools, which gives them better insights to analytics, and the knowledge they need to make the right purchases.